Mkt 421 Favorite Brand Research Paper
Favorite Brand
MKT/421
Favorite Brand
The brand that I am most passionate about is Lay’s potato chips by Frito – Lay, Inc. I do not know if it is because I grew up eating them or just because they are so delicious. When I buy groceries I try the other brands, but I always keep going back to Lay’s. I usually end up throwing the other brands away without even finishing them.
The three reasons that I am so passionate about Lay’s are: one – they are so tasty and delicious, two – they have a variety of flavors to choose from, and three – they are affordable as far as taste and quality goes.
Herman W. Lay was born in 1909 in Charlotte, North Carolina. Lay started working at the age of ten at a variety of jobs. Lay started working for Barrett Food Products Company in 1932, as a route salesman. He earned about 23 dollars a month. Later that same year, Lay borrowed one hundred dollars to take over one of Barrett’s warehouses on a distributor …show more content…
The competition that challenged Frito – Lay was none other than Wise, Pringles, and Chipos. Wise because they had been around since the 1920’s, and Pringles and Chips because these chips were made from mashed or dehydrated potatoes and shaped into a uniformed shape that could be stacked inside of a can or packaged in a box. They had several advantages over the regular potato chips: one advantage was that their packaging made them less fragile, the second advantage was that their packaging was less bulky and easier to ship, and the third advantage was that they could be made and shipped in on location. The main advantage of these two competitors were that they were backed by two product giants, Pringles by Proctor & Gamble Company and Chipos by General Mills, Inc. Frito – Lay also had other competitors in other snack categories, such as Nabisco, Inc. with Mister Salty pretzels and Standard Brands, Inc. with Planters
MKT/421
Favorite Brand
The brand that I am most passionate about is Lay’s potato chips by Frito – Lay, Inc. I do not know if it is because I grew up eating them or just because they are so delicious. When I buy groceries I try the other brands, but I always keep going back to Lay’s. I usually end up throwing the other brands away without even finishing them.
The three reasons that I am so passionate about Lay’s are: one – they are so tasty and delicious, two – they have a variety of flavors to choose from, and three – they are affordable as far as taste and quality goes.
Herman W. Lay was born in 1909 in Charlotte, North Carolina. Lay started working at the age of ten at a variety of jobs. Lay started working for Barrett Food Products Company in 1932, as a route salesman. He earned about 23 dollars a month. Later that same year, Lay borrowed one hundred dollars to take over one of Barrett’s warehouses on a distributor …show more content…
The competition that challenged Frito – Lay was none other than Wise, Pringles, and Chipos. Wise because they had been around since the 1920’s, and Pringles and Chips because these chips were made from mashed or dehydrated potatoes and shaped into a uniformed shape that could be stacked inside of a can or packaged in a box. They had several advantages over the regular potato chips: one advantage was that their packaging made them less fragile, the second advantage was that their packaging was less bulky and easier to ship, and the third advantage was that they could be made and shipped in on location. The main advantage of these two competitors were that they were backed by two product giants, Pringles by Proctor & Gamble Company and Chipos by General Mills, Inc. Frito – Lay also had other competitors in other snack categories, such as Nabisco, Inc. with Mister Salty pretzels and Standard Brands, Inc. with Planters