Forecasting and Planning
E y e O n bv
B u s i n e s s P l a n n i n g & C o n t r o l S o l u t i o n s
Forecasting & Planning in the Food Industry
A recipe to make it light!
EyeOn bv Business Planning & Control Solutions Croylaan 14 P.O.Box 85 NL - 5735 ZH Aarle-Rixtel +31 492 388850 +31 492 388835 mail@eyeon.nl www.eyeon.nl
Planning & control solutions in leading organisations
An EyeOn white paper
Forecasting & Planning in the Food Industry
A recipe to make it light!
Drs. André Vriens MTD, Ir. Edward Versteijnen, EyeOn BV Business Planning & Control Solutions, Croylaan 14, 5735 PC Aarle-Rixtel, The Netherlands Tel +31 492 388 850. http://www.eyeon.nl/ Our special recognition goes to the members of the food & FMCG knowledge network. The white paper reflects the findings of interviews with the 22 participating companies.
Planning & control solutions in leading organisations
An EyeOn white paper
Contents
Management Summary Industry dynamics Demand trends Supply trends So what! The impact on forecasting and planning Key forecasting & planning themes in the food value chain Responsive forecasting and planning: the ingredients to make it light References 3 4 5 7 8 10 15 20
Management Summary
Over the last years forecasting and planning in the food and FMCG industry has become ever more challenging. Companies are spending considerable time and resources improving the quality of the forecasting and planning processes and hence the quality of the output. With this in mind, EyeOn has launched a knowledge network where companies in the food and FMCG industry share experiences and best practices on planning and forecasting. As a starting point for this network, interviews have been conducted with all participants to determine the current status in the industry. The interviews were conducted between March and June 2006. Since representatives from various parts of the value chain participated, good insight in the specific forecasting and planning issues
B u s i n e s s P l a n n i n g & C o n t r o l S o l u t i o n s
Forecasting & Planning in the Food Industry
A recipe to make it light!
EyeOn bv Business Planning & Control Solutions Croylaan 14 P.O.Box 85 NL - 5735 ZH Aarle-Rixtel +31 492 388850 +31 492 388835 mail@eyeon.nl www.eyeon.nl
Planning & control solutions in leading organisations
An EyeOn white paper
Forecasting & Planning in the Food Industry
A recipe to make it light!
Drs. André Vriens MTD, Ir. Edward Versteijnen, EyeOn BV Business Planning & Control Solutions, Croylaan 14, 5735 PC Aarle-Rixtel, The Netherlands Tel +31 492 388 850. http://www.eyeon.nl/ Our special recognition goes to the members of the food & FMCG knowledge network. The white paper reflects the findings of interviews with the 22 participating companies.
Planning & control solutions in leading organisations
An EyeOn white paper
Contents
Management Summary Industry dynamics Demand trends Supply trends So what! The impact on forecasting and planning Key forecasting & planning themes in the food value chain Responsive forecasting and planning: the ingredients to make it light References 3 4 5 7 8 10 15 20
Management Summary
Over the last years forecasting and planning in the food and FMCG industry has become ever more challenging. Companies are spending considerable time and resources improving the quality of the forecasting and planning processes and hence the quality of the output. With this in mind, EyeOn has launched a knowledge network where companies in the food and FMCG industry share experiences and best practices on planning and forecasting. As a starting point for this network, interviews have been conducted with all participants to determine the current status in the industry. The interviews were conducted between March and June 2006. Since representatives from various parts of the value chain participated, good insight in the specific forecasting and planning issues
References: Aertsen, Versteijnen [2005]. Responsive planning and forecasting in the high tech industry. Aertsen [2006]. Sores tussen Sales en Supply Chain: Plannen met een eenduidig getal geeft transparantie’ – Supply Chain Magazine 62006. (in Dutch) Au, Lemmens and Tullemans [2004]. The (R)evolution in Management Control; the forces impacting management control according to twenty financial managers. www.eyeon.nl Baratt [2003]. Positioning the Role of Collaborative planning in Grocery Supply chains. EFMI [2005]. Erasmus Food Management Instituut najaarscongres 2005. Gupta and Maranas [2003]. Managing demand uncertainty in supply chain planning. Computers and Chemical engineering 27; 1219 – 1227. Laureijsen and Karelse [2006]. Merken top 100 (in Dutch). 20