Fastfit Case Study

Topics: Functor, Money, Limit Pages: 6 (1084 words) Published: September 20, 2011
A General Question

1. Mark the main flows of goods and money in the diagram (above) and employ a key or table of descriptive elements to explain your answer.


|Key Symbol |Explanation | |Green Arrow |This arrow indicates the main flows of money | |Blue Arrow |This arrow indicates the main flows of goods |

Customer Questions (focus on the customer and FastFit process flows, i.e. the front end of the diagram)

2. a) List the specific items of information that are usually gathered at the POS (Point of Sale terminal or cash register) and recorded when a customer checks out (excluding obtaining the identity of the customer which is covered in Q3)? b) What are three important uses of this information at the store by the store manager and by headquarters management – a total of six uses? a. List of items

i. Name of product
ii. Category of product, if any
iii. Color of product
iv. Price of product
v. Quantity of Product Purchased
vi. Product code, if any
b. See the table below:

|Role |Important Uses | |Store Manager |Knows which specific product to restock | | |Knows which products are selling best, so they are sufficiently | | |stocked and available | | |If he knows which products sell best he can display and market them | | |accordingly in the store | |HQ |So they know which popular brands and products to supply more of to | | |consumers | | |So they know which product category and style are in demand most | | |They know which products need restocking immediately. |

3. a) What are some ways to obtain the identity of the customer at the POS and to associate this “identity” with more detailed information about the customer? b) What business actions could FastFit then take based upon this additional information? a. See table:

|Ways to Obtain Information |Types of Information Obtained | |Email address |Member or not a member of the store (if applicable), if applicable, | | |then obtain name and recent order of purchase, gender (if a co-ed | | |store) | |Phone number |Member or not a member of the store (if applicable), if applicable, | | |then obtain email, name of customer, address, and recent order of | | |purchase | |Name...
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