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Examples Of Under Armour Imc

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Examples Of Under Armour Imc
Under Armour is a great example of IMC and its message is clear. It's a brand for the under dog and the person that has to put in twice as much effort to get the job done. They have strategically chosen which athletes to sponsor like Steph Curry and The Rock. One of the those reasons I believe is because these athletes show the hard work that they put in everyday in the gym. On their Instagram they have a picture of a woman leaving her home in her gym cloths and a message on her mirror says "no shortcuts" or a picture of a man jumping rope with a message on a white board saying make this count and one more rep. This is different from the ads of Michael Jordan that I remember him flying through the air saying I wanna be like Mike. Under Armour
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