Kevin Plank Under Armour
Under Armour is a progressive American sports clothing and accessories company that supplies sportswear and casual apparel. The founder of this sports brand is Kevin Plank who achieved success due to his creation. He designed a superior T-shirt that helps control your body temperature. This synthetic shirt was formed to prevent it from getting soggy, and to help enhance your performance.
Plank played football, and he was fatigued after having to change his moist and heavy t-shirt under his jersey. His objective was to create a t-shirt that keeps athletes cool in the warmest weather conditions. He developed his own company in his grandmother’s basement in Maryland. Plank’s first product was a shiny, tight shirt which was made form high-tech …show more content…
The company started growing promptly and had five lines of clothing made at the end of the year. Later on, the company’s operations were moved out of his grandmother’s basement and into a manufacturing house in Maryland. They received an excessive amount of recognition by the late 90s, but there was definitely competition.
Under Armour has several strengths, weaknesses, opportunities and threats. One of their greatest strengths is the technology. For instance, they released a shirt that tracks an athlete’s heart and picks up electrical signals. They get recognition from other professional athletes and schools. The product is diverse and uses eco-friendly procedures. Their weakness is they provide a limited amount of footwear. 80.2% of their brand contains apparel, 12% is footwear and 7.8% other. Their material is limited and also have opposition from other well-known brands such as Nike and Adidas.
They have many opportunities to expand their company and not just in America. They are launching in Brazil which has an economic region. They also partnered with a fitness technology company. Under Armour sells footwear for men and women in all different sports such as football, baseball, softball, etc. They reached a 4% increase in one year which gives them more opportunities in this
Plank played football, and he was fatigued after having to change his moist and heavy t-shirt under his jersey. His objective was to create a t-shirt that keeps athletes cool in the warmest weather conditions. He developed his own company in his grandmother’s basement in Maryland. Plank’s first product was a shiny, tight shirt which was made form high-tech …show more content…
The company started growing promptly and had five lines of clothing made at the end of the year. Later on, the company’s operations were moved out of his grandmother’s basement and into a manufacturing house in Maryland. They received an excessive amount of recognition by the late 90s, but there was definitely competition.
Under Armour has several strengths, weaknesses, opportunities and threats. One of their greatest strengths is the technology. For instance, they released a shirt that tracks an athlete’s heart and picks up electrical signals. They get recognition from other professional athletes and schools. The product is diverse and uses eco-friendly procedures. Their weakness is they provide a limited amount of footwear. 80.2% of their brand contains apparel, 12% is footwear and 7.8% other. Their material is limited and also have opposition from other well-known brands such as Nike and Adidas.
They have many opportunities to expand their company and not just in America. They are launching in Brazil which has an economic region. They also partnered with a fitness technology company. Under Armour sells footwear for men and women in all different sports such as football, baseball, softball, etc. They reached a 4% increase in one year which gives them more opportunities in this