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Evaluation of the Company Nike

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Evaluation of the Company Nike
Just Do It Ever since the 80’s the brand Nike has practically owned the sports merchandise and clothing market. For as long as I can remember Nike has always made my favorite shoes and clothing. This has continued throughout my life up until today, I have easily accounted for over two thousand dollars worth of sales going to the company. Thinking about this made me really question whether my money is going to the right place. According to Nike.com , there overall goal is to develop products that help athletes of every level of ability reach their potential, or to create business opportunities that set Nike apart from the competition and provide value for there shareholders (http://www.nikebiz.com/company_overview/). If there promise is true than indeed my money has been going to a responsible company though throughout the years they have faced criticism and accusations of hiring and employment issues, fiscal issues, environmental issues and customer service issues. I decided to look into this issues deeply so I can know for sure if I should continue to support Nike products. After a lot of research on Nike’s business and their overall integrity, I came to my conclusion. While Nike has been criticized for their employment and hiring, customer service, and environmental issues they have maintained a respectable record in financial stability and have recently made great strides to become a much more responsible company that continues to improve, however I don’t believe most of their employees overseas are being treated fairly; therefore I am going to greatly reduce the amount of money I contribute to them only because I don’t think I would have a great enough impact on there company and I like their products too much. Throughout the years of Nike inc. lifespan they have gone through numerous accusations and lawsuits that have been both won and lost. Probably the biggest issue that comes to mind when people think of Nike is it’s reputation of employing


Cited: "IEHN Case Studies: Nike." Investor Environmental Health Network. IEHN. Web. 25 Mar. 2010. . LOCKE, RICHARD M. The Promise and Perils of Globalization:. Rep. MIT Industrial Performance Center, July 2002. Web. . MCCALL, WILLIAM. "Nike Fights Battle over Bad Image." Clean Clothes Campaign. CITIZENS CONCERNED ABOUT NIKE, 12 Nov. 1998. Web. 25 Mar. 2010. . "Nikebiz:Media:PressReleases:2009:Nike FY09Q3 Earnings." Nikebiz : NIKE, Inc. Official Site, the World’s Largest, Leading Athletic Brand. NIKE, 18 Mar. 2009. Web. 20 Mar. 2010. .
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