Nike: ethical or not
NIKE: How they make their employees "Just Do It"
Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh" all throughout the 70s which was actually Nike's original name initially. In 1980, Nike became a publicly traded company. Nike has ever since been an ever expanding athletic company owning popular brands like Nike, Converse, Hurley, Jordan, and also Nike Golf. Within all these different companies Nike makes all things athletic including shoes, apparel, equipment, and also accessories. Nike has been in the limelight for having trouble in being an ethical company. It started with reports about 10 years ago of abuse in the overseas factories where their products were being made. They started the "Better World" campaign where they would go into these factories and make them so they met Nike standards. Nike designs its products, contracts out their manufacturing and then markets its products. They have over 600 factories owned by subcontractors which employ close to 550,000 people. Nike has become very much popular for its tagline “Just Do It!”, its “swoosh” logo and also for its celebrity sponsors like Tiger Woods.
However Nike has been faced with a lot of accusations regarding their work culture and treatment of employees and workers in different places. They have been accused of treating their employees like sweatshop workers (of which a significant proportion are children) with hazardous work conditions and significantly low wages. They have also faced considerable protests from student communities, NGOs and human rights organizations. One of the reports in this
Nike was established by Phil Knight and Bill Bowerman in 1972 and is considered to be one of the leading global athletic shoes and apparel marketers. They had started by shoes that Tiger Shoes sent them and improving them to make them better for runners in their shop Blue Ribbon Sports. Jeff Johnson was the first employee of Blue Ribbon Sports who marketed "The Swoosh" all throughout the 70s which was actually Nike's original name initially. In 1980, Nike became a publicly traded company. Nike has ever since been an ever expanding athletic company owning popular brands like Nike, Converse, Hurley, Jordan, and also Nike Golf. Within all these different companies Nike makes all things athletic including shoes, apparel, equipment, and also accessories. Nike has been in the limelight for having trouble in being an ethical company. It started with reports about 10 years ago of abuse in the overseas factories where their products were being made. They started the "Better World" campaign where they would go into these factories and make them so they met Nike standards. Nike designs its products, contracts out their manufacturing and then markets its products. They have over 600 factories owned by subcontractors which employ close to 550,000 people. Nike has become very much popular for its tagline “Just Do It!”, its “swoosh” logo and also for its celebrity sponsors like Tiger Woods.
However Nike has been faced with a lot of accusations regarding their work culture and treatment of employees and workers in different places. They have been accused of treating their employees like sweatshop workers (of which a significant proportion are children) with hazardous work conditions and significantly low wages. They have also faced considerable protests from student communities, NGOs and human rights organizations. One of the reports in this