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Nike Labor Practices

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Nike Labor Practices
When people hear the name Nike they think of great footwear, quality apparel and top of the line athletic merchandise. People wear the Nike swooshes with pride, thinking what they are wearing will improve their own personal athletic goals, or simply boost their self-confidence. Also, people purchase the Nike brand because they relate it with so many of the athletes who Nike endorses. Nike being in the market, has opened so many doors for athletes and being in the media and advertising positive social values. Nike is a well-established company that endorses many top athletes that have a positive influence on its consumers. Nike does not show the same values with any of its illegal and immoral labor practices. There are ways for Nike to eliminate …show more content…
Nike’s factories in China had a lot of underage workers and minimum restriction, allowing anybody to work. However, Nike has made a few changes to their code of conduct, which regulates anybody underage working or not having proper identification. Nike has a strong team and will come out of any storm that may affect their corporation. Nike was and still is a great company that started with two great men on a college campus, making success in the background with just a shoe incorporating a brand with a “swoosh” or check mark.
Greenberg, Josh, and Graham Knight. "Framing Sweatshops: Nike, Global Production, And The American News Media." Communication & Critical/Cultural Studies 1.2 (2004): 151-175. Communication & Mass Media Complete. Web. 21 Oct. 2016.
Nike is a big corporation that uses the media and production to make their profit. However, a lot of times they show their customers what they want them to see vs what they need to see. Nike is a very publicized and global shoe company and they create a lot of strategies to make their business big. Nike tends to associate itself with positive social values like sponsoring great athletes or helping the environment, which are all great things. However, Nike does use a few fallacies to promote their business like endorsing celebrities with their brand as a part of their image to make them look

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