Essay Strategy

Best Essays
Fundamentals of Management

Company: DELL

What do your news items tell you about the strategy of your allocated organisation?

1. Introduction

Dell tries to place itself in the market as a strategic leader by planning and changing its strategies based on its goals and current situation. For an organisation to remain competitive in the market, it is essential to identify and set an appropriate strategy. Planning is an important step towards identifying and setting the strategy which is most suitable for the company. Dell strives to remain competitive in the highly volatile PC market by planning and setting strategies according to the changing market. According to Waddell, et al., (2011, p.308) “planning is a process that managers use to identify and select appropriate goals and courses of action for an organisation.” With the help of planning, managers of an organisation can formulate different strategies at various levels of management based on their goals. This essay will discuss about determining the organisation goals, the corporate level strategy, business level strategy and emergent strategy adopted by dell and briefly analyse how it affects the organisation.

2. Determining Organisation Goals

The first step before an organisation can set appropriate strategies is to determine its goals to achieve. In order to establish the goals of the organisation, managers must be able to define the business by identifying the customers and their needs (Waddell, et al., 2011, p. 312). Dell, being in the personal computer industry, currently aims at being a global technology leader by providing end to end customer solutions for their products and having a “customer centric approach”. (Dell, 2013)

3. Corporate-Level Strategy

According to Waddell, et al., (2011 p.313) corporate-level strategy involves maximising the long run ability of an organisation to create value by setting an action plan to control its growth and development. Dell follows two types



References: The Australian, 2013. Michael Dell to be 'aggressive ' if buyout succeeds. [Accessed 31 August 2013] http://www.theaustralian.com.au/australian-it/michael-dell-to-be-aggressive-if-buyout-succeeds/story-e6frgakx-1226611355349 Dell, 2013. Dell Inc. [Accessed 29 August 2013] http://configure.us.dell.com/dellstore/config.aspx?oc=bwcwrzp1&model_id=precision-r5500&c=us&l=en&s=bsd&cs=04 Enderle, R., 2013. Why Dell Has a Subtle, Secret Strategic Advantage. [Accessed 24 August 2013] http://www.cio.com/article/734268/Why_Dell_Has_a_Subtle_Secret_Strategic_Advantage Gupta, P., 2013. Reuters. [Accessed 31 August 2013] http://www.reuters.com/article/2013/02/05/us-dell-buyout-cfo-idUSBRE9140VR20130205. Kovar, J. F., 2013. Dell 's Cloud Strategy: Supply Tech To The Channel And Let Partners Build Clouds. [Accessed 24 August 2013] http://www.crn.com/news/cloud/240157053/dells-cloud-strategy-supply-tech-to-the-channel-and-let-partners-build-clouds.htm Waddell, D., Jones, G. R. & George, J. M., 2011. Contemporary Management. 2nd ed. North Ryde, NSW: McGraw-Hill Australia.

You May Also Find These Documents Helpful

  • Powerful Essays

    ESSAY STRATEGIES

    • 2317 Words
    • 10 Pages

    Embassy Finder Education Author Spotlight thediplomat.com/the-pulse/2013/10/29/pakistans-sharif-is-under-siege/ 1/10 10/30/13 Pakistan’s Sharif is Under Siege | The Pulse | The Diplomat China, What's Next? Event Calendar Photo Essays The Diplomat Blogs The Pulse Perspectives on South Asia ‹ Back to The Pulse Pakistan’s Sharif is Under Siege By Zachary Keck October 29, 2013 Share Tw eet 5 0 It’s been less than five months since Nawaz Sharif began his third…

    • 2317 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    Strategy and planning essay 1. Executive Summary: In this research paper we will briefly discuss about the essential factors that involved in strategic planning and decision making and the change management and the importance of change management. The essay is all about the important strategic tools which can be implemented in order to get an excellent strategic plan. In conclusion the back bone of any organisation which tends to become a success lies upon each and every decision they make and…

    • 2122 Words
    • 9 Pages
    Powerful Essays
  • Satisfactory Essays

    MDS 489 STRATEGIES FOR THE ANALYTICAL ESSAY This draft is worth 50 points; the final draft will be worth 150 points. Review of Sources and Thesis due Week 8. Rough Draft due Week 10 Your draft essay should be at least 6 pages (1500 words). Please include a word count. For your analytical essay you are being asked to choose one of the topics below and then analyze the topic through the lens of two of your minors. Obesity National debt crisis Religion in America No Child Left Behind…

    • 1089 Words
    • 5 Pages
    Satisfactory Essays
  • Good Essays

    Strategies of Essay Writing

    • 18247 Words
    • 73 Pages

    Strategies for Essay Writing How to Read an Assignment Assignments usually ask you to demonstrate that you have immersed yourself in the coursematerial and that you've done some thinking on your own; questions not treated at length in classoften serve as assignments. Fortunately, if you've put the time into getting to know the material, thenyou've almost certainly begun thinking independently. In responding to assignments, keep in mindthe following advice. • Beware of straying. Especially…

    • 18247 Words
    • 73 Pages
    Good Essays
  • Best Essays

    Essay Acer's Strategy

    • 1451 Words
    • 6 Pages

    and Lenovo have gain brand recognition and market share. The latter two companies growing strategy involved the acquisition of Gateway by Acer and IBM’s personal computer division by Lenovo. This paper will compare these two companies business strategies, as well as their operating differences. . 1. Acer 's Strategy Has Been Described as Divide and Conquer. Compare and Contrast This to Lenovo Strategy From its inception, Acer had been a component and equipment manufacturer for relabeled electronic…

    • 1451 Words
    • 6 Pages
    Best Essays
  • Good Essays

    SEI Strategy Essay

    • 1669 Words
    • 7 Pages

    SEI Strategy Implementation Guide Spring 2017 SEI Strategy Pre-Lesson Questions: Please respond to the following questions by connecting your thoughts/ideas to course materials and/or discussions that furthered your understanding of SEI strategies. 1. Where would this strategy best fit in the lesson and why? I placed the Reciprocal Teaching activity in the middle of the lesson plan. This has been placed here as a way to help the students become comfortable with the material The students…

    • 1669 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    - Select target segment - Establish strategic direction • Select test markets - Open sales office Quarter 2: Go to market to test your strategy and market assumptions. • Create customer value—match components to benefits desired (quality function deployment (QFD)) - Design 1 or 2 brands • Marketing strategy—evaluate tactical options and choose marketing mix - Brand price - Price promotions - Sales priority • Develop media plan and budget—ad copy…

    • 962 Words
    • 4 Pages
    Powerful Essays
  • Satisfactory Essays

    Marketing Strategy Essay

    • 998 Words
    • 4 Pages

    Marketing strategy: Target audience Product Strategy Pricing Strategy Communication Strategy College students We will be promoting our products through sports events. Happy hours from 10 a.m – 1 p.m with a discount 15% ona bill of more than Rs.300. Corporates Free delivery to offices Corporate discounts of 10% on bill exceeding Rs. 1000. Children We would try to attract the children with cartoon characters and distribution of free toys. Other Strategies : Arranging…

    • 998 Words
    • 4 Pages
    Satisfactory Essays
  • Better Essays

    Advertising Strategies When an advertiser places one of their advertisements into a newspaper, they want their advertisement to appeal to the readers of that particular magazine. They could have the exact same message, but considering their audience, they could make it more effective if they use a different strategy to market their product. This is very common for advertising strategies to change when the content of the magazine changes. You can relate the way that the magazine producers choose…

    • 1357 Words
    • 6 Pages
    Better Essays
  • Good Essays

    Comprehension strategy instruction has been proven to assist readers in their understanding of text. As you begin planning to teach comprehension strategies, you should first consider using text that does not exceed your students' word recognition abilities. Otherwise, if the texts are too difficult, your students' attention will be directed to the word level. All of these strategies should be addressed in a before, during, and after reading format. Students must participate in pre-reading activities…

    • 366 Words
    • 2 Pages
    Good Essays