What do your news items tell you about the strategy of your allocated organisation?
Dell tries to place itself in the market as a strategic leader by planning and changing its strategies based on its goals and current situation. For an organisation to remain competitive in the market, it is essential to identify and set an appropriate strategy. Planning is an important step towards identifying and setting the strategy which is most suitable for the company. Dell strives to remain competitive in the highly volatile PC market by planning and setting strategies according to the changing market. According to Waddell, et al., (2011, p.308) “planning is a process that managers use to identify and select appropriate goals and courses of action for an organisation.” With the help of planning, managers of an organisation can formulate different strategies at various levels of management based on their goals. This essay will discuss about determining the organisation goals, the corporate level strategy, business level strategy and emergent strategy adopted by dell and briefly analyse how it affects the organisation.
2. Determining Organisation Goals
The first step before an organisation can set appropriate strategies is to determine its goals to achieve. In order to establish the goals of the organisation, managers must be able to define the business by identifying the customers and their needs (Waddell, et al., 2011, p. 312). Dell, being in the personal computer industry, currently aims at being a global technology leader by providing end to end customer solutions for their products and having a “customer centric approach”. (Dell, 2013)
3. Corporate-Level Strategy
According to Waddell, et al., (2011 p.313) corporate-level strategy involves maximising the long run ability of an organisation to create value by setting an action plan to control its growth and development. Dell follows two types
References: The Australian, 2013. Michael Dell to be 'aggressive ' if buyout succeeds. [Accessed 31 August 2013] http://www.theaustralian.com.au/australian-it/michael-dell-to-be-aggressive-if-buyout-succeeds/story-e6frgakx-1226611355349 Dell, 2013. Dell Inc. [Accessed 29 August 2013] http://configure.us.dell.com/dellstore/config.aspx?oc=bwcwrzp1&model_id=precision-r5500&c=us&l=en&s=bsd&cs=04 Enderle, R., 2013. Why Dell Has a Subtle, Secret Strategic Advantage. [Accessed 24 August 2013] http://www.cio.com/article/734268/Why_Dell_Has_a_Subtle_Secret_Strategic_Advantage Gupta, P., 2013. Reuters. [Accessed 31 August 2013] http://www.reuters.com/article/2013/02/05/us-dell-buyout-cfo-idUSBRE9140VR20130205. Kovar, J. F., 2013. Dell 's Cloud Strategy: Supply Tech To The Channel And Let Partners Build Clouds. [Accessed 24 August 2013] http://www.crn.com/news/cloud/240157053/dells-cloud-strategy-supply-tech-to-the-channel-and-let-partners-build-clouds.htm Waddell, D., Jones, G. R. & George, J. M., 2011. Contemporary Management. 2nd ed. North Ryde, NSW: McGraw-Hill Australia.