Business
Marketing Plan Dell Computers New Zealand Areeya Phannaen
Contents Introduction
Marketing Aims
Marketing Audit
Boston Matrix
Potential entrants
Buyers
Substitutes Suppliers
Market Research
Marketing strategy
Strengths
Weaknesses
Opportunities
Threats
Ansoff matrix
Competitor Analysis
Strengths
Weaknesses
Opportunities
Threats
Boston Matrix
Annsoff matrix
Porter’s 5 forces
Buyers-
Substuties
Suppliers
Strengths
Weaknesses
Opportunities
Threats
Boston Matrix
Annsoff matrix
Porter’s 5 forces
Buyer
Marketing plan
Dell Computers New Zealand
Dell is one of the most famous brand names in New Zealand. For more than 28 years, Dell has empowered to realize their dreams. The reason as why I have chosen to focus on this business is that we would like to increase awareness of the service that we have created for the countries, communities, customers and people everywhere that are using technology. All our research findings have been found using the research that has been carried out already in the preparation for Dell at the beginning of the year.
Marketing Aims
Business Aims and Mission Statement
Dell main objective was to break even within the first month of launching the website. The aim of the website was to provide an accessible, user friendly service that allows people to find out more about the company and what it’s about. It’s an easier way to find what Dell has in store. By using the net this will save you heaps of time. The scope of Dell are obviously to make a lot of money and to provide people all around the globe with powerful, multi featured computers which people could easily use without technical support. Dell aims to please all with great computers, notebooks and even projectors that are equipped with the required software.
Marketing Aims
The goals that Dell should consider in order to accomplish the business objective are:
Apply: very high of design, marketing champion
Contents Introduction
Marketing Aims
Marketing Audit
Boston Matrix
Potential entrants
Buyers
Substitutes Suppliers
Market Research
Marketing strategy
Strengths
Weaknesses
Opportunities
Threats
Ansoff matrix
Competitor Analysis
Strengths
Weaknesses
Opportunities
Threats
Boston Matrix
Annsoff matrix
Porter’s 5 forces
Buyers-
Substuties
Suppliers
Strengths
Weaknesses
Opportunities
Threats
Boston Matrix
Annsoff matrix
Porter’s 5 forces
Buyer
Marketing plan
Dell Computers New Zealand
Dell is one of the most famous brand names in New Zealand. For more than 28 years, Dell has empowered to realize their dreams. The reason as why I have chosen to focus on this business is that we would like to increase awareness of the service that we have created for the countries, communities, customers and people everywhere that are using technology. All our research findings have been found using the research that has been carried out already in the preparation for Dell at the beginning of the year.
Marketing Aims
Business Aims and Mission Statement
Dell main objective was to break even within the first month of launching the website. The aim of the website was to provide an accessible, user friendly service that allows people to find out more about the company and what it’s about. It’s an easier way to find what Dell has in store. By using the net this will save you heaps of time. The scope of Dell are obviously to make a lot of money and to provide people all around the globe with powerful, multi featured computers which people could easily use without technical support. Dell aims to please all with great computers, notebooks and even projectors that are equipped with the required software.
Marketing Aims
The goals that Dell should consider in order to accomplish the business objective are:
Apply: very high of design, marketing champion