Preview

Entenpreship Case

Powerful Essays
Open Document
Open Document
6664 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Entenpreship Case
[pic]
UNITED INTERNATIONAL UNIVERSITY

TERM PAPER

On

Topic: Marketing plan for “TAPAN water melon juice”.

Submitted To: S M Asif Ur Rahman Lecturer School of Business United International University

Submitted By: Md. Nuruzzaman # 111091197 Salauddin Akbar # 111091112 Tania Zaman # 11109 Afsana Sarker # 111091327 Ismat nur # 111091006

Section: F

Date of submission: 29, December, 2010.

[pic]

Date: 29, December, 2010.

To
S M Asif Ur Rahman
Lecturer
UIU.

Subject: Submission of term paper titled “Marketing plan for TAPAN water melon juice.”

Dear Sir,
I have the pleasure to submit here with the term paper of the project titled “Marketing plan for TAPAN water melon juice” for your kind perusal.

Based on discussions and survey, I have incorporated the necessary materials to finalize the draft term paper.

We also acknowledge our gratitude to those persons who have helped us and passed their valuable comments on the draft term paper.

Thanking you for your cooperation.

Sincerely,

Md. Nuruzzaman
Salauddin Akbar
Afsana Sarker
Tania Zaman
Ismay Nur.

ACKNOWLEGMENT

ALL PRRAISE TO GOD

This study is the outcome of the term paper writing program under taken by the “INTRODUCTION TO MARKETING” course instructed by “S M Asif Ur Rahman” UIU for the ‘Fall, 2010’ 6th semester’s student to supplement the experience and research skills gather from a particular field.

We are indebted to them, who have directly and indirectly assisted us in conducting the study. Specially, we are thankful to our honorable teacher “S M Asif Ur Rahman” because he helped us to start our research paper promptly.

First, we are thankful to

You May Also Find These Documents Helpful

  • Powerful Essays

    The objective of this assignment is to conduct an early analysis, identify and evaluate all the marketing factors and develop a DETAILED PLAN with key facts, data and marketing points under relevant headings in preparation and assisting with the major assignment. You are required to conduct research, read widely and draw information from current affairs, and from the relevant sections of the material covered in lectures and tutorials.…

    • 3054 Words
    • 13 Pages
    Powerful Essays
  • Powerful Essays

    First I would like to thank MS. Nazeefa for delivering such valuable and effective lectures and the continuous support and guidance provided to us till the end of the assignment. Next I would like to thank APIIT for providing me with facilities to carry out this assignment. Finally I would like to thank my group members and friends who helped me in accomplishing this assignment…

    • 2066 Words
    • 8 Pages
    Powerful Essays
  • Satisfactory Essays

    Action Plan

    • 1278 Words
    • 6 Pages

    I would like to thank to my friends, my classmates, especially to my teacher Mrs. Susana S. Gazmen for sharing her time in preparing this research paper successfully and to the teacher in library, librarian Mrs. Maricel Galamgam who allowed me to do the research work .…

    • 1278 Words
    • 6 Pages
    Satisfactory Essays
  • Powerful Essays

    My profound gratitude goes to God almighty for his infinite knowledge and wisdom given to me to write this term paper, I am also grateful to my dad, mum and siblings for their financial support, the school library for giving me materials that propelled me to go ahead. I also acknowledge my G.S.P 106 lecturer Mrs. IBEANU, F.N for knowledge impartation.…

    • 2697 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    Organizational Behavior

    • 1586 Words
    • 7 Pages

    First of all, we thank the Almighty Allah, the most gracious, and the most merciful, for his helping, blessing and guidance for accomplishing this task. We would love to take the advantage to thank our teacher Mrs. Liana Anwar for her guidance and full support. Her advices made this research an easy task led to the accomplishment of our thesis. This thesis would not have been possible without the guidance and the help of several individuals who in one way or another contributed and extended their invaluable assistance in the preparation and completion of this study.…

    • 1586 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Banglacat

    • 5318 Words
    • 22 Pages

    In compliance with the fulfillment of the requirements on the subject “Business to Business Marketing”, the students of our group would like to present the proposal entitled “Marketing Plan for BANGLA CAT”, in accordance with your instructions.…

    • 5318 Words
    • 22 Pages
    Powerful Essays
  • Powerful Essays

    I have attempted to live up these requisites while preparing this term paper. It is part of professional courses. With the help of term paper we can be able to understand the deep knowledge about the specific topic assigned to us.…

    • 2477 Words
    • 10 Pages
    Powerful Essays
  • Powerful Essays

    This paper perhaps couldn’t have been completed without the continues help and generous assistance that has been rendered by Abdullah Mohammed Ibrahim a special debt goes to him for being so generous. It would unjust if I do not make a mention of and all those people helped with the survey who despite of their busy schedule speared sometime to answer my quarries. My heartiest gratitude and sincere thanks for all of them. Most importantly I am thankful to all those members of my group who after assigning the subject constantly worked with me for preparing this paper.…

    • 4004 Words
    • 17 Pages
    Powerful Essays
  • Powerful Essays

    I am extremely indebted to my Divisional SP, Mr. Omar Saeed Malik who guided me during the course of this research work and provided his support and encouragement which was required for the completion of this research paper.…

    • 10333 Words
    • 42 Pages
    Powerful Essays
  • Satisfactory Essays

    This report is based on the data published by the National Bureau of Statistics, China Customs, the Ministry of Commerce, the Development Research Center of the State Council, the National Economic Information Center, the Ministry of Agriculture, China Beverage Industrial Association, China Food Industrial Association, the National Commercial Information Center, China Industrial Research Network, both domestic and foreign papers and magazines and data supplied by professional fruit juice/drink research institutes. This report provides scientific justifiable reference to fruit/vegetable juice/drink producers, scientific research institutions and sales companies for accurate understanding of the trend of the fruit/vegetable juice/drink industry, for grasping market opportunity, for making correct decisions and for defining corporate development direction.…

    • 529 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Marketing Plan, Bashundhara

    • 3761 Words
    • 16 Pages

    We express our ardent spirit of gratitude, profound regard, indebtness and sincere thank to Mr. XXXXX, our instructor for the course marketing MKT- 3026 American international University- Bangladesh, who has given us the opportunity to work on this project and provided us with proper guidance in preparing this term paper. His efforts helped us to enrich our knowledge and experience regarding conducting research work on a company’s marketing activities and embodying it in the form of a research paper.…

    • 3761 Words
    • 16 Pages
    Good Essays
  • Good Essays

    Pran

    • 914 Words
    • 4 Pages

    The objective of this study is to find out the marketing strategies of Pran launching an instant soup. We collected data, analyzed those data and got information and knowledge about the current market of Bangladeshi soup, currently Bangladeshi soup market is being dominated by two big brands. However these two brands are targeting the market broadly in an undifferentiated marketing strategy, therefore it will be wiser for Pran to target the market as far market segmentation. The marketing strategy of this brands have left a market gap, Pran can look into this gap and target this customers. Pran needs to position the marketing strategies in a way that the targeting customers find Pran Tastee Instant Soup better then the market offering. Pran needs to fix the locus of the product offer in the mind of target customer. In order to do so Pran needs to focus on marketing mix to get the right strategies for the right stage of product life cycle. Creating a superior Product taste, cheap priced, easy and quick to make, basically, a fun product that tastes great, comes cheap and can be made in 2 minutes. Pran has got a super distribution network therefore it will not be hard for Pran to supply its products right to the consumers. Pran prefers the indirect channel of distribution where there are two or more intermediaries, which has a strong relationship with the customers, so this will help Pran deliver a strong value for its instant soup. Initially pricing will be a vital factor as Bangladeshi markets are very sensitive to price, therefore it will be best to use penetration pricing at the launch and as the product gets more market share increase the price to maximize the profit. Pran needs to spend a lot of marketing budget on promotion especially during the initial stages of product life cycle. The major objective of the promotion will be to make customers familiar with the product and enhance their knowledge.…

    • 914 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    Transformation of Work

    • 1652 Words
    • 7 Pages

    A critical review of an academic article concerned with certain aspects of new issues of work…

    • 1652 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    For the completion of our term paper we are grateful to different persons for their spontaneous support and continuous encouragement throughout the total work process. First of all we want to thank Dr. Sheikh Abu Taher sir for giving us the permission to commence this term paper along with the necessary research work, stimulating suggestions and encouragement which helped us all the time of…

    • 5001 Words
    • 21 Pages
    Good Essays
  • Powerful Essays

    I CANT HELP IT SORRY

    • 12803 Words
    • 52 Pages

    For anyone who has written a project work or research work, it is quite impossible to acknowledge by name every individual who has played some part in this work. I feel it difficult to express in words my profound sense of gratitude to most respected persons who helped me to make this work possible.…

    • 12803 Words
    • 52 Pages
    Powerful Essays

Related Topics