Emerging Themes
Task 1 – Emerging Themes
Background
The restaurant industry is increasing evolving in the way that they communicate with their customers. In the past restaurants could work with pen and paper and a telephone to manage and confirm their reservations with diners. With new technological advances in the industry, there are more options for restaurants to manage their businesses more effectively and efficiently by communicating to their customers through these channels.
The selected industry – Restaurant Industry
The selected macro theme – Communication technology in restaurants
The selected meso theme – New direction in social marketing
Section 1 – Justification of the choice themes
1.) Communication technology within restaurants is quickly changing and evolving.
There are greater demands for restaurants to serve their customers in a quick, efficient way which meets their demands. For instance, online booking has now become so popular that restaurants will need to meet the demand of taking bookings online as the customer now prefers to book this way. As the external environment has changed, restaurants have to change their way that they adopt information technology.
2.) Utilising technological services to communicate directly with their customers.
Restaurants can also have the option of having a service managing their online bookings from customers through real time booking technology. This technology confirms a response immediately to the diner. This would satisfy the customer’s need in knowing that their booking is confirmed and that the restaurant has met the need of the customer of booking online.
3.) Restaurants are embracing communication technology as there are many benefits financially and operationally if they do so.
Adopting the ways of communicating through technology may be difficult for restaurants as they either prefer the traditional method of taking a reservation or they are technologically shy. As the industry is
Background
The restaurant industry is increasing evolving in the way that they communicate with their customers. In the past restaurants could work with pen and paper and a telephone to manage and confirm their reservations with diners. With new technological advances in the industry, there are more options for restaurants to manage their businesses more effectively and efficiently by communicating to their customers through these channels.
The selected industry – Restaurant Industry
The selected macro theme – Communication technology in restaurants
The selected meso theme – New direction in social marketing
Section 1 – Justification of the choice themes
1.) Communication technology within restaurants is quickly changing and evolving.
There are greater demands for restaurants to serve their customers in a quick, efficient way which meets their demands. For instance, online booking has now become so popular that restaurants will need to meet the demand of taking bookings online as the customer now prefers to book this way. As the external environment has changed, restaurants have to change their way that they adopt information technology.
2.) Utilising technological services to communicate directly with their customers.
Restaurants can also have the option of having a service managing their online bookings from customers through real time booking technology. This technology confirms a response immediately to the diner. This would satisfy the customer’s need in knowing that their booking is confirmed and that the restaurant has met the need of the customer of booking online.
3.) Restaurants are embracing communication technology as there are many benefits financially and operationally if they do so.
Adopting the ways of communicating through technology may be difficult for restaurants as they either prefer the traditional method of taking a reservation or they are technologically shy. As the industry is