NAME : MUSWA JOEL
PROGRAM : HACC 2
REG NUMBER : R102325A
COURSE : BUSINESS COMMUNICATION SKILLS FOR COMMERCE (CSCO103)
LECTURER : MR MUTAMBWA
DUE DATE : 30 MARCH 2012
Q : Effective communication is the backbone of any business organisation. Discuss.
Communication can be defined as a two way process of reaching mutual understanding in which participants not only exchange(encode and decode) information but also create and share meaning. Effective communication is whereby the information send must be received and understood by the receiver in the way intended by the sender and the receiver has to send feedback to confirm the results. Managerial time is largely spent on face to face, electronic or telephone communication with subordinates, supervisors and customers. Views of organizational communication can be categorized as those that view organizational communication as one aspect of an organization versus those that see it as the underlying basis of the organization itself. An example of the former is exemplified by Drenth et al. (1998), who define communication as the sending and receiving of messages by means of symbols and see organizational communication as a key element of organizational climate. The latter viewpoint is reflected by Myers and Myers (1982:34) who define organizational communication as “the central binding force that permits coordination among people and thus allows for organized Behaviour,” and Rogers and Rogers (1976:3) who argue that “the behaviour of individuals in organizations is best understood from a communication point of view. The success of the organization greatly depends on the effectiveness of organizational communication, hence to a larger extent, communication can be regarded as the backbone