1. Stakeholdersuch of business ethics boils down to exhortation concerning proper managerial conduct, in various circumstances, or defences of managerial practices generally based on the economic development benefits of markets (see Wilson 1989).
Thinking about ethics from a manager’s perspective is perhaps more difficult.
2.To perceive, or propose, imbalance in the prevailing conceptualisation of business responsibilities.
The idea is to establish the responsibilities of stakeholders other than managers and owners, including duties to the firm. There is substantial merit in the proposed thesis.
Constructs such as corporate social responsibility, corporate social responsiveness, corporate social performance and global corporate citizenship all emphasise—as they were intended to do—the duties of and constraints on the motives (or goals) and conduct
(or actions) of firms: i.e. the managers and owners of joint-stock public corporations or privately held companies.
1
In an effort to rebalance conceptualisation of