Case Study: Lion Air

Lion Air as one of the largest private airline in Indonesia face a problem. The main problem of a growing issue in the public is the customer feels the airline is no longer safe because of the many reports of passengers who lost his stuff and goods in the baggage. Based on these reports, Lion Air in cooperation with Soekarno Hatta police and PT Angkasa Pura II to investigate, from various reports and CCTV evidence shows that the perpetrators of theft of the stuff and goods of passengers' baggage is Lion Air porter, they made a group that works with Lion Air security. According to the porter who was caught, before he doesn’t want to commit theft, but if it does not do so, then he would be beaten. This triggered a number of public opinion which
Thus, Lion Air is already do steps resolve pressing issues and public opinion.

Every cases must be influenced organization performance, especially if the case involves external stakeholders, one of which is the customer airline Lion Air. In this case, the performance of Lion Air was supposed public by media coverage of the log book is Lion Air is low budget airlines and they’re no wonder if cases occurred in Lion Air. The worst cases scenario from this issue is, if Lion Air not managed the issue and show defensive reaction, it might be affected the reputation of Lion Air airline.

In the traditional view of a company, the shareholder view, only the owners or shareholders of the company are important, and the company has a binding fiduciary duty to put their needs first, to increase value for them. Stakeholder theory instead argues that there are other parties involved, including employees, customers, suppliers, financiers, communities, governmental bodies, political groups, trade associations, and trade unions. Even competitors are sometimes counted as stakeholders – their status being derived from their capacity to affect the firm and its stakeholders. The nature of what is a stakeholder is highly contested (Miles, 2012) , with hundreds of definitions existing in the academic literature (Miles, 2011)
2) Employees might be afraid if the issue growth become crisis, because if the issue growth become crisis, their careers.
3) PT Angkasa Pura II as a state-owned airport services company has a mission that give service excellence especially the aspect of customers securities
4) Polresta Bandara Soekarno Hatta has duty to preserve the airport, so Polresta be responsible to securing the are of the airport included the cases.

Stakeholders that indirectly affected
1) Investors might be the most frighten stakeholder because the issue affected decreasing the customer. It affected to value of shares.
2) Supplier might be frighten because will be decreasingly demand for example food supply, tissue supply, or other stuff.

Those are the observation of Lion Air stakeholders. Lion Air must make an understanding to stakeholders and give clearly information to the public, so issu is not growth become