Nike Csr
Nike CSR
Corporate social responsibility can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its primary, if not sole, responsibility is to its owners, or stockholders. However, CSR requires organisations to adopt a broader view of its responsibilities that includes not only stockholders, but many other constituencies as well, including employees, suppliers, customers, the local community, local, state, and the government, environmental groups, and other special interest groups. Collectively, the various groups affected by the actions of an organisation are called "stakeholders."
Nike started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. Themselves and the people they hired evolved and grew the company that became Nike from a US based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivalled in the world. Along the way, Nike has established a strong Brand Portfolio with several subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, Nike Golf, and Umbro Ltd. Their world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today they operate in more than 160 countries around the globe. Through their suppliers, shippers, retailers and other service providers, they directly or indirectly employ nearly one million people. That includes more than 30,000 Nike employees across six continents, each of whom makes their own contribution to fulfil the mission statement,
Corporate social responsibility can be defined as the "economic, legal, ethical, and discretionary expectations that society has of organisations at a given point in time" (Carroll and Buchholtz 2003, p. 36). The concept of corporate social responsibility means that organizations have moral, ethical, and philanthropic responsibilities in addition to their responsibilities to earn a fair return for investors and comply with the law. A traditional view of the corporation suggests that its primary, if not sole, responsibility is to its owners, or stockholders. However, CSR requires organisations to adopt a broader view of its responsibilities that includes not only stockholders, but many other constituencies as well, including employees, suppliers, customers, the local community, local, state, and the government, environmental groups, and other special interest groups. Collectively, the various groups affected by the actions of an organisation are called "stakeholders."
Nike started with a handshake between two visionary Oregonians - Bowerman and his University of Oregon runner Phil Knight. Themselves and the people they hired evolved and grew the company that became Nike from a US based footwear distributor to a global marketer of athletic footwear, apparel and equipment that is unrivalled in the world. Along the way, Nike has established a strong Brand Portfolio with several subsidiaries including Cole Haan, Converse Inc., Hurley International LLC, Nike Golf, and Umbro Ltd. Their world headquarters is located near Beaverton, Oregon, a suburb of Portland. So while the Pacific Northwest is the birthplace to Nike, today they operate in more than 160 countries around the globe. Through their suppliers, shippers, retailers and other service providers, they directly or indirectly employ nearly one million people. That includes more than 30,000 Nike employees across six continents, each of whom makes their own contribution to fulfil the mission statement,
Bibliography: Gibson, K. (2006). Business Ethics. People,profits and the planet. McGraw-Hill. Michael Blowfield, A. M. (2008). Corporate resonsibility. Oxford University Press. Sullivan, R. (2003). Business and Human Rights. Greenleaf Publishing Limited.