QNO:1-Discuss the nature of the market structure and demand for the Dreamliner. what are the implications of this for Boeing and its customers?
Ans: Dreamliner is an example of duopoly where the only rival it has is France based Airbus. there is no price competition between the firms but the technology and the product enhancement ,development ,comfort level ,customer winning advantage is there that make the Dreamliner again the sales leader by surpassing Airbus by huge orders. Another thing that makes the Dreamliner have the edge on its rival is the value based relationship building with its customers. Dreamliner is made by keeping in mind the comfort level on the top for their end users.
QNO:2 -What examples of the major types of buying situations do you see in the case? Discuss the implications of each in terms of marketing strategy?
Ans: New task buying and modified re-buy situations are implied here because Dreamliner has received record break sales order after the launch of Dreamliner. As it’s a B2B buying, there are more people involved in decision making process and technical details may have to be discussed. As Dream liner has made so many new developments buyers are ready to pay any price for it. They have included in it most eof the advanced techniques that interest the buyers from every where to grab the product yet there marketing and customer relation policies are also commendable.
QNO:3-list the specific features of Dream liner. what customer benefits result from each?
Ans: following are specific features of dreamliner that benefits customers in the following ways: Its weight saving design features and advanced engine technology made the Dreamliner the world’s lightest and most fuel efficient passenger jet,using 20 percent less fuel than comparably sized planes. The 787 Dreamliner is designed for multiple configurations that carry between 210 and 300 passengers. The plane also offers increased cargo capacity.
A fuel range of up to...
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