Boeing Paper

Powerful Essays
The Boeing Company

Fall 2012

Table of Contents

I. Legal Structure……………………..……………………………………Pages 1-18 II. Strategic Situation……………………………………………………Pages 19-30 III. Marketing Competition……………………………………………Pages 31-50 IV. Financials………………………………………………………………..Pages 51-70 V. Research Report………………………………………………………Pages 71-91 VI. Stock Ownership……………………………………………………Pages 92-107 VII. Value-Enhancing Transactions……………………………Pages 108-135 VIII. Money Where Your Mouth Is………………………………Pages 136-160

Introduction The Boeing Company is the world’s largest aerospace company and a leading producer of commercial aircrafts and defense, space and security systems. It was founded in 1916 by William E. Boeing in Seattle Washington. In 1997, the company merged with McDonnell Douglas and moved its corporate headquarters from Seattle to Chicago, Illinois. Boeing is comprised of multiple business units which act as independent businesses within the corporation. These units include: Boeing Commercial Airplanes, Boeing Defense, Space & Security, Engineering, Operations & Technology, Boeing Capital, and Boeing Shared Services Group. This paper will first attempt to explain the legal structure of Boeing and then describe any historical, present, or future litigation Boeing is engaged in. Then the paper will detail the business and analyze its strategic situation. This section will focus on Boeing’s core competency and use the five forces framework to analyze its strategic position. The third second of this paper will discuss Boeing’s marketing strategy as well as detail their competition and how they differentiate themselves in the marketplace. The fourth section will analyze Boeing’s principal accounting statements and prepare a valuation for Boeing. It will also attempt to assess Boeing’s financial performance and standing relative to its past performance and that of its competitors. The next section will cover a research

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