P2 Unit 4 Business
(P2.2)
In this task, I will propose a segmentation criteria that can be used for the products that Pull and Bear will be launching for this coming Holiday season. (P2.4)
For this task, I will discuss how buyer behavior affects the different buying situations. I will also give at least two examples for this.
What is buyer behavior? It is comprised of the inner and outer elements that clarify why shoppers purchase and utilize certain items from Pull and Bear. This kind of conduct can influence the marketing strategy that Pull and Bear utilizes to advance its items, and when this conduct is broke down, it can direct a business toward better promoting techniques and strategies that it won't not have initially utilized.
Bibliography
http://www.pullandbear.com/ae/en/company-c57003.html?subsectionId=company_01_01
In this task, I will propose a segmentation criteria that can be used for the products that Pull and Bear will be launching for this coming Holiday season. (P2.4)
For this task, I will discuss how buyer behavior affects the different buying situations. I will also give at least two examples for this.
What is buyer behavior? It is comprised of the inner and outer elements that clarify why shoppers purchase and utilize certain items from Pull and Bear. This kind of conduct can influence the marketing strategy that Pull and Bear utilizes to advance its items, and when this conduct is broke down, it can direct a business toward better promoting techniques and strategies that it won't not have initially utilized.
Bibliography
http://www.pullandbear.com/ae/en/company-c57003.html?subsectionId=company_01_01