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Draft Rap Etihad

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Draft Rap Etihad
Research and Analysis Project (Draft): PESTEL Porter 5 Forces CSFs SWOT Financial Analysis- Few ratios PESTEL Analysis :
Analysis of macro environment of an organization is fundamental to assess its business and financial performance. It helps in identification and understanding of major external influences which may affect the organization’s strategy and how they have coped up with those influences. Due to the dynamic nature, it is not feasible for any organization to continue without considering their environmental factors (ACCA P3 Kaplan kit page…). External environment’s information is obtained by numerous measures such as market research, observation, using social media, effective recognition and understanding of environmental changes can facilitate the organization to take measures in order to ensure that corporate objectives are being met. The analysis of business environment can be planned in PESTEL framework consisting following factors – Political, Economic, Socio-Cultural, Technological, Environmental / Ecological and Legal (ACCA P3 Kaplan kit page… ). Political factors: It is the responsibility of government to facilitate the businesses in order to ensure its smooth activities. United Arab Emirates is comprised of seven emirates established in 1971, federation comprises of rulers of the all emirates and as in many federal structures throughout the world provisional constitution assigned few powers to the new federal body and others continued to be under each Emirates governance. President and Vice-President are elected amongst the

members of the Federal Supreme Council, which comprises of the rulers of the seven emirates (1). Traditionally open discussions are held with the common people called as ‘Majlis’ commonly chaired by the emirate ruler, any senior family member or ruler may appoint ‘Wali’ in order to gain knowledge and communicate with the community. The re-election of H.H Sheikh Khalifa Bin Zayed for the another term of five year was done

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