Do You Think Advertising to Children Should Be Banned

Topics: Advertising to children, Child, Belief Pages: 2 (512 words) Published: January 17, 2013
Do you think advertising to children should be banned? Why or why not? It is an established fact that companies might benefit from right understanding of the children’s role in purchasing process. It is considered to be the case adults are loyal to those brands which they are used to enjoy in their childhood. Moreover, getting elder, children may influence their parents quite deeply. Parents tend to work more and earn more to make up the deficiency of the time to spend with their children by making some purchases. Thus, effective advertising addressed to the young audience is in the interests of manufactures. Due to a possible harmful effect on children advertising is the subject of wide speculation: whether it should be banned or not. It is important to find out which groups of children run the risk. Many researches describing human socialization’s process divide it in several similar stages (Table 1). This division is very relative, but not devoid of sense.

The summarized stage from birth to 2 years is not significant for consideration due to lack of ability to distinguish between commercials and other TV programs which appears in the second stage (2 – 6 years). In this stage, children don’t tend to deconstruct contradictions in their opinions and are not able to tend difference between their own belief and another point of view thrust on them. At the age of 6 – 8, children are aware of existence of opinions which may differ from their own beliefs, but do not exhibit the ability to actually think from another person’s perspective. At the fourth stage (9 – 10 years), children are able to accept another point of view, but are not able to consider situations as an impartial side. Children at this stage are able to understand advertising intent and recognize bias in advertising. However, they have no defenses against advertising. At the final stage (since 11 years), teenagers are able to set up hypotheses and take into account all possible options. They have...
Continue Reading

Please join StudyMode to read the full document

You May Also Find These Documents Helpful

  • Essay about Television Advertising aimed at children in Australia should be banned
  • Do You Think Parents Should Be Held Res Essay
  • Do You Think DHL Research Paper
  • 2011should Advertising Aimed at Children Be Banned? Essay
  • Do you think that smoking should be banned in public places? Essay
  • Do You Think Parents Should Be Punished for the Crimes Their Teenage Children Commit? Essay
  • How Do You Think the Problem of Priestless Parishs Should Be Addressed? Essay
  • How Do You Think the Problem of Priestless Parishes Should Be Addressed? Essay

Become a StudyMode Member

Sign Up - It's Free