Digital Marketing - Booking.Com
DIGITAL MARKETING –Booking.com
Group Project
1. Background
One of the best features of internet booking is to ease people on travel plan research, Percent of travelers who find user reviews important is 81%. The online booking revenue has grown more than 73% last five years. Hotel reservation is the most popular transaction activity as 39% for internet travel users, compare to air ticketing, package tour, and corporate travel (see exhibit 1).
Booking.com (Part of Priceline.com) is one of the top visited travel sites by traffic blooming in Asia, and its available in 41 languages for different online users, offers over 260,565 places to stay in 178 countries. The website attracts over 30 million unique visitors each month from both the leisure and business sectors worldwide. There are several key online booking players in market as the major competitors are Agoda.com, Hotel.com, Expedia.com, and others.
2. How Booking.com recent digital marketing exercises compare with other competitors
The internet travel business is growing and sophisticates nowadays, but would be more improvement expected. The company’s website, e-commerce marketing by emails, mobile booking application available, App, QR code, social marketing by booking.com are all connecting, but booking.com is sorely rely on the emails subscript customers based on promoting 50% off or more secret deals promotion offering. Somehow weakness and neglect on some other digital marketing applies (see exhibit 2).
3. SWOT analysis on Booking.com Strength :
* Booking.com has 27,300,000 pages indexed by search engines
* 70,005 other sites have linked
* 25 authoritative pages linked
* High % of properties geographic coverage
* High reviews by real guest and royalty builder | Opportunity :
* Link to new trendy living art style segmentation by increasing no of designing hotels. Example: www.designhotel.com * Online booking VS call or official website users - Online
Group Project
1. Background
One of the best features of internet booking is to ease people on travel plan research, Percent of travelers who find user reviews important is 81%. The online booking revenue has grown more than 73% last five years. Hotel reservation is the most popular transaction activity as 39% for internet travel users, compare to air ticketing, package tour, and corporate travel (see exhibit 1).
Booking.com (Part of Priceline.com) is one of the top visited travel sites by traffic blooming in Asia, and its available in 41 languages for different online users, offers over 260,565 places to stay in 178 countries. The website attracts over 30 million unique visitors each month from both the leisure and business sectors worldwide. There are several key online booking players in market as the major competitors are Agoda.com, Hotel.com, Expedia.com, and others.
2. How Booking.com recent digital marketing exercises compare with other competitors
The internet travel business is growing and sophisticates nowadays, but would be more improvement expected. The company’s website, e-commerce marketing by emails, mobile booking application available, App, QR code, social marketing by booking.com are all connecting, but booking.com is sorely rely on the emails subscript customers based on promoting 50% off or more secret deals promotion offering. Somehow weakness and neglect on some other digital marketing applies (see exhibit 2).
3. SWOT analysis on Booking.com Strength :
* Booking.com has 27,300,000 pages indexed by search engines
* 70,005 other sites have linked
* 25 authoritative pages linked
* High % of properties geographic coverage
* High reviews by real guest and royalty builder | Opportunity :
* Link to new trendy living art style segmentation by increasing no of designing hotels. Example: www.designhotel.com * Online booking VS call or official website users - Online