Departmental Store
| ADVANTAGES OF DEPARTMENTAL STORES | | 1. The departmental store provides all facilities under one roof to enable the customer to by all his requirements.
2. The central location attracts a good number of customers which increases the sales turnover.
3. Large variety of goods is stored. This has a special appeal to the customers.
4. The financial strength of departmental store enables it to have experts in all sections.
5. Centralized buying helps them to get merchandise at lower cost together with advantages in transporting, storing etc. More Notes on ADVANTAGES OF DEPARTMENTAL STORES | | CHANNELS OF DISTRIBUTION | | The third element in marketing mix is to find out appropriate ways through which goods are to be made available to the markets. It is a management function and a decision in the matter is required to be taken before the commercial production is undertaken. The entire function of getting goods into the hands of the consumer is often referred to as distribution. In its broadest sense this function includes transportation as well as the middlemen who handle the goods and help to transfer title to the goods. The term channel of distribution is used to denote the middlemen engaged in moving goods form place of production to the used to denote the be middlemen engaged in moving goods form place of production to the place of consumption. This is inaccurate and unwise. This is in fact is a 'channel' through which goods are made to move as smoothly as possible to the desired places. In other words, the route through which goods move form the place of production to the place of consumption is termed as 'channel of distribution'.
Channels of distribution are the means employed by manufacturers and sellers to get their products to market and into the hands of users. Channels are management tools used to move goods form production to consumption, they are means by which title to goods is transferred form sellers to buyers. The process of
2. The central location attracts a good number of customers which increases the sales turnover.
3. Large variety of goods is stored. This has a special appeal to the customers.
4. The financial strength of departmental store enables it to have experts in all sections.
5. Centralized buying helps them to get merchandise at lower cost together with advantages in transporting, storing etc. More Notes on ADVANTAGES OF DEPARTMENTAL STORES | | CHANNELS OF DISTRIBUTION | | The third element in marketing mix is to find out appropriate ways through which goods are to be made available to the markets. It is a management function and a decision in the matter is required to be taken before the commercial production is undertaken. The entire function of getting goods into the hands of the consumer is often referred to as distribution. In its broadest sense this function includes transportation as well as the middlemen who handle the goods and help to transfer title to the goods. The term channel of distribution is used to denote the middlemen engaged in moving goods form place of production to the used to denote the be middlemen engaged in moving goods form place of production to the place of consumption. This is inaccurate and unwise. This is in fact is a 'channel' through which goods are made to move as smoothly as possible to the desired places. In other words, the route through which goods move form the place of production to the place of consumption is termed as 'channel of distribution'.
Channels of distribution are the means employed by manufacturers and sellers to get their products to market and into the hands of users. Channels are management tools used to move goods form production to consumption, they are means by which title to goods is transferred form sellers to buyers. The process of