Demographics Ice Cream Industry

Topics: Milk, Ice cream, Dairy product Pages: 4 (1600 words) Published: November 6, 2013
Demographics of the Ice Cream Industry
The Canadian demographic for ice cream has been a constant presence of a sweet treat on a hot summer day. Thankfully, Canadians love ice cream, and enjoy it all year around. But, just who is enjoying this delicious milky treat, and what opportunities and threats does that leave the ice cream industry with? Opportunities

Canadians have loved ice cream for centuries, and it shows today as children as young as ages 2-12, and folks as mature as 75 and up love ice cream. (Canadians Crazy for Ice Cream, 2010, Para. 12). Parents have also been giving their children exposure to ice cream at ages as little as one year in moderation. This opportunity will allow ice cream to bring them childhood memories and friendly reminders of family days out and getting their cold treat. (Mamapedia, 2012, Para. 2) With multiple tastes and flavours, Canadian ice cream is just as diverse as its Country. Diversity allows for new flavours and mixtures to be created (Canadians Crazy for Ice Cream, 2010, Para. 5), and also allows for consideration of each person’s needs in ice cream as a product. This diversity can be exampled by the amount that kosher ice cream has held the rate of 1,084 claims verses all natural (340 claims) and no fat (416 claims) (Government of Canada, 2012, Para. 10). Having the exposure to this demographic opens an opportunity for people with religious beliefs to feel confident about the product that ice cream can now mean to them. However, Canada’s ice cream doesn’t just affect their Country, but also the United States of America. Canada’s export to the USA consisted of 10 million kilograms being distributed in the year 2010 alone. (Government of Canada, 2012, Para. 9) Canadian and American trade serves as an important factor to Canadian economies as they support each other in the hospitality, food, beverage, and service industries; of which ice cream belongs to. In addition to Canadian ice cream spreading international...

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3 Government of Canada. (2012, February, 29). Ice Cream and Frozen Desserts. Retrieved from
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8 CTV Toronto. (2009, September, 4). Markdale Ice Cream Plant Destroyed by Fire. Retrieved from
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