External and Internal Environmental Analysis: Snow Cone Haven Nolan Williams Jr.
January 20, 2011
External and Internal Environmental Analysis: Snow Cone Haven Snow Cone Haven is here to keep you cool and relaxed throughout the day. Snow Cone Haven like all businesses must always be prepared for situations that impact operations. External and internal environmental factors significantly affect business operations and need to be addressed in some form or fashion. This paper will identify and analyze eternal environmental factors, internal strengths and weaknesses, and conclude with an assessment of Snow Cone Haven’s organizational resources and competitive position. Snow Cone Haven is a new organization in the shaved ice and smoothie industry. The operating environment can be broken out into three categories: remote environment, industry environment, and external operating environments. The remote environment does not affect the operating situation of any organization but economic, social, political, technological, and ecological factors that originate beyond the operating situation presents firms with opportunities, threats, and constraints. Economic trends in the proposed market areas are relatively stable. The level of disposable income has remained fairly stable and appear to have been unaffected by economic conditions based on spending over the holiday season. Snow Cone Haven should perform quite well from a social environmental factor because of the product being sold. Snow cones will appeal to all market segments, and will be a more healthy option then ice cream. The political environment affects the economic environment of businesses. It has been shown that elected officials may provide incentives or tax breaks to companies or impose regulations that restrict business transactions or locations. The International Research Centre (IDRC) states that businesses “need to understand the relationship between...
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