Define Commercial Dance

Topics: Dance, Performance, Acro dance Pages: 3 (771 words) Published: April 27, 2014
Define what commercial dance is. Support your answer with examples and justify why these are classified as commercial dance. In this essay I will discuss what defines Commercial Dance referring to different styles that are often seen and how these can be caught under such a massive umbrella term. I will also be discussing the impact that integration has had on Commercial Dance. Commercial Dance can be defined as any style of dance that can create revenue, involving any style or technique out there, this means that the diversity found under the umbrella term is huge. Ranging from the technique of jazz to the eclectic mix of movement found in Bollywood dance. Bollywood dance is a great example of the ideas that commercial dance has as the style is constantly changing and incorporating itself with movements and fashion styles that are most current, this is done in an attempt to sell and attract their customers, which is what commercial dance is all about; attracting your customer to your product with the aim that your display of choreography creates high enough revenue. By commercialising a style of dance it is instantly more accessible to the majority of the public and is therefore more popular than a style which is only viewed by viewers of high art or traditional folk. Commercial Dance is mainly seen in: Theatre, typically in musical productions such as Wicked or Singin’ in the Rain. This involves a cast performing to break up the acting of the piece in an attempt to maintain the attention of the audience. Cruise lines, keeping the paying customers happy with performances at breakfast lunch and dinner to keep the journey fresh and interesting never allowing the audiences to become bored on their travels. Fashion shows and Catwalks, in which dancers demonstrate a high standard of beauty during shows by using choreographed movement to give the product the show a greater impact. Commercial dance can also be seen in movies such as Step Up and Streetdance as the...
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