Cross Cultural Management Apple, Inc.
|Cross Cultural Management, IBA 1.6 |
|Apple Inc. |
|iPhone, exclusivity or availability |
| |
|Suzanne Groeneveld - 1814044 |
|Justin van der Graaf – 1864963 |
|Daan Rottinghuis – 1722670 |
| |
|Team 5G |
|Tutor: Ms. Driver-Zwartkruis |
| |
|[24-06-2009] |
Introduction
A dilemma is the state of uncertainty when having to choose between two or more options. Both options are seemingly equally (un)attractive. Ultimately, the uncertainty between the options in which choosing for one you must forego the other, accounts for the emergence of the dilemma. In this either-or situation in which all companies find themselves in from time to time, a company will have to consider which of the options suits them best. In this case, we will examine the dilemma the technology company Apple, has recently been faced with.
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple in April 1976; a year
|Apple Inc. |
|iPhone, exclusivity or availability |
| |
|Suzanne Groeneveld - 1814044 |
|Justin van der Graaf – 1864963 |
|Daan Rottinghuis – 1722670 |
| |
|Team 5G |
|Tutor: Ms. Driver-Zwartkruis |
| |
|[24-06-2009] |
Introduction
A dilemma is the state of uncertainty when having to choose between two or more options. Both options are seemingly equally (un)attractive. Ultimately, the uncertainty between the options in which choosing for one you must forego the other, accounts for the emergence of the dilemma. In this either-or situation in which all companies find themselves in from time to time, a company will have to consider which of the options suits them best. In this case, we will examine the dilemma the technology company Apple, has recently been faced with.
Steve Jobs, Ronald Wayne, and Steve Wozniak founded Apple in April 1976; a year