Case Analysis 1: Apple Computer
TAMPERE UNIVERSITY OF TECHNOLOGY Institute of Industrial Management TETA-5036 Management of Innovation
Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber
Students:
206192, Carlos Gomez, carlos.gomezbarbero@tut.fi 206171, Ceyda Elbasioglu, ceyda.elbasioglu@tut.fi 197327, Fabio Parisi, fabio.parisi@tut.fi 206261, Gina Monjaraz, georgina.mojarazgomez@tut.fi 206622, Merve Eralp, merve.eralp@tut.fi
Table of Contents:
INTRODUCTION 1
Definition of the problem 2 Historical strategy 2 New Challenges 3
Objectives & criteria for new strategies 3
Options & Ideas for new and improved strategies 4 Alternative 1 4 Alternative 2 4 Alternative 3 5
Implementation plan 5
INTRODUCTION
Apple computers is one of the global leader in manufacturing consumer electronic devices and software, with a strong focus on design.
The story of Apple started many years ago, as the company was established/funded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.
The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name. The change followed Apple's announcement of its new iPhone smartphone and Apple TV digital video system and reflects the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers (Wikipedia).
In this analysis, based on the course case, on historical and up-to-today data, on our consumer experience (as influenced by marketing) and as Apple customer we try to figure out what are the most important challenges (we prefer to use the term challenge instead of problem) Apple is going to face in the near and not so, future.
There is a brief Reference list that has been used to complete our knowledge and help us defining the problem and some concrete
Case Analysis 1: Apple Computer return date: Sturday 10th Novemeber
Students:
206192, Carlos Gomez, carlos.gomezbarbero@tut.fi 206171, Ceyda Elbasioglu, ceyda.elbasioglu@tut.fi 197327, Fabio Parisi, fabio.parisi@tut.fi 206261, Gina Monjaraz, georgina.mojarazgomez@tut.fi 206622, Merve Eralp, merve.eralp@tut.fi
Table of Contents:
INTRODUCTION 1
Definition of the problem 2 Historical strategy 2 New Challenges 3
Objectives & criteria for new strategies 3
Options & Ideas for new and improved strategies 4 Alternative 1 4 Alternative 2 4 Alternative 3 5
Implementation plan 5
INTRODUCTION
Apple computers is one of the global leader in manufacturing consumer electronic devices and software, with a strong focus on design.
The story of Apple started many years ago, as the company was established/funded in Cupertino, California on April 1, 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.
The company, incorporated January 3, 1977, was known as "Apple Computer, Inc." for its first 30 years. On January 9, 2007, the company dropped "Computer" from its corporate name. The change followed Apple's announcement of its new iPhone smartphone and Apple TV digital video system and reflects the company's ongoing expansion into the consumer electronics market in addition to its traditional focus on personal computers (Wikipedia).
In this analysis, based on the course case, on historical and up-to-today data, on our consumer experience (as influenced by marketing) and as Apple customer we try to figure out what are the most important challenges (we prefer to use the term challenge instead of problem) Apple is going to face in the near and not so, future.
There is a brief Reference list that has been used to complete our knowledge and help us defining the problem and some concrete
References: Wikipedia – Apple Inc. (accessed in November 2007) [http://en.wikipedia.org/wiki/Apple_Computer] Apple official website (accessed in November 2007) [http://www.apple.com] Yoffie, D.B. “Apple Computer, 2005” rev. August 4, 2005 Harvard Business School 9-705-469 Chakrabati, A. – “Course slides” – fall 2007 Management of Innovation - Tampere university of Technology