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Credit Life Insurance
CALIFORNIA CREDIT LIFE INSURANCE

CASE WAC

Problem Analysis

MOTIVATION OF SOME LEADING TO DEMOTIVATION OF SOME FOLLOWED BY DISCRIMINATION
Through analyzing the California Credit Life Insurance Group it could be seen that the company is facing some serious issues regarding the gender biases within the company. Though the management believes in equal employment opportunity EEO, the executives have faced some issues related to sexual discrimination which is turning into bad reputation for the company.
A case was filed against James Bradford, a sales manager from the southern region by a sales rep from the same region reporting against sexual discrimination. The management took a serious action in resolving this issue that would have lead to negative publicity of the company. To look deeper into this problem, Diana Flanagan along with other management tried to investigate the issues faced generally by all the female sales staff. It was seen that the field tasks that were allotted to the women in sales left them with personal issues dealing with most customers that were either harassed or some of the female representatives had to go through a lot of travelling that was causing problems in their domestic lives. These sales tasks were given by the regional managers and were not taken into consideration as female staff.
If we take a close look at the exhibit 1, it can be seen how in the initial year e.g 1998 to 2002 majority of the female sales reps were able to achieve their quotas. At that point in time only men were not able to meet their quotas while females were performing very well. Moreover it can be seen from the data that a visible decline especially in the data of female sales representatives can be seen. After 2002 till 2004 majority of the females were not able to meet their sales quota while the men have performed well. Two inferences can be made by this exhibit 1; firstly, this could be due to high quotas being allotted to females and key

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