Coupon Executive Summary
ScanZ Technologies
Coupon eCompanion®
Marketing Plan
Table of Contents
Executive Summary 5
Product Description 7
Customer 7
Value Proposition: 7
Product Features: 8
SWOT Analysis 9
Strengths: 9
Weaknesses: 9
Opportunities: 9
Threats: 9
Target Market 10
Competitive Analysis 12
Pricing 14
Channels 16
Sales Channel 16
Delivery Channel 16
Warehousing Channel 16
Marketing Communications 18
Budget 21
Executive Summary
Of the 300 Million citizens in the United States it is estimated that there are approximately 150 million (50%) people that consistently shop using coupons. , Our product, the Coupon eCompanion© is targeted at these shoppers by providing and easy to use, convenient, …show more content…
We seek approval for funding to support the 2007 initiatives and operations.
The key targeted consumer has been identified as the adult female shopper ages 35 to 44, with an average annual household income of $50 - $75k. This accounts for the largest segment of coupon users based on data from Promotion Marketing Association Coupon Council's coupon statistics for year 2000.
Our Marketing communications strategy developed to penetrate this market includes a structured program of Print (web and tradition ad), Public Relations, and Word of Mouth initiatives. While the first year's investment funding the proposed marketing strategies is an estimated 19% of sales, we believe the investment is required to aggressively fund the product launch and support the product awareness initiatives outlined above. After the first fiscal year you will see marking investments pull back over the next two years, where it is forecasted to settle around 6% - 7% of sales in 2008 and …show more content…
Thegrocerygame.com provides, for a monthly fee, a website users can log into to view the current weekly advertised prices for a grocery store/retailer based on the customers zip code. While this provides an excellent interface to valued information, it is not portable like the product and service the Coupon eCompanion will provide. In addition, thegrocerygame.com and centsoff.com both offers its subscribers access to its list of inexpensive items and provides them with manufacturers' coupons. One key advantage with this product offering and model is these services are competitively priced. The average cost for this web-based service is around $5 per
Coupon eCompanion®
Marketing Plan
Table of Contents
Executive Summary 5
Product Description 7
Customer 7
Value Proposition: 7
Product Features: 8
SWOT Analysis 9
Strengths: 9
Weaknesses: 9
Opportunities: 9
Threats: 9
Target Market 10
Competitive Analysis 12
Pricing 14
Channels 16
Sales Channel 16
Delivery Channel 16
Warehousing Channel 16
Marketing Communications 18
Budget 21
Executive Summary
Of the 300 Million citizens in the United States it is estimated that there are approximately 150 million (50%) people that consistently shop using coupons. , Our product, the Coupon eCompanion© is targeted at these shoppers by providing and easy to use, convenient, …show more content…
We seek approval for funding to support the 2007 initiatives and operations.
The key targeted consumer has been identified as the adult female shopper ages 35 to 44, with an average annual household income of $50 - $75k. This accounts for the largest segment of coupon users based on data from Promotion Marketing Association Coupon Council's coupon statistics for year 2000.
Our Marketing communications strategy developed to penetrate this market includes a structured program of Print (web and tradition ad), Public Relations, and Word of Mouth initiatives. While the first year's investment funding the proposed marketing strategies is an estimated 19% of sales, we believe the investment is required to aggressively fund the product launch and support the product awareness initiatives outlined above. After the first fiscal year you will see marking investments pull back over the next two years, where it is forecasted to settle around 6% - 7% of sales in 2008 and …show more content…
Thegrocerygame.com provides, for a monthly fee, a website users can log into to view the current weekly advertised prices for a grocery store/retailer based on the customers zip code. While this provides an excellent interface to valued information, it is not portable like the product and service the Coupon eCompanion will provide. In addition, thegrocerygame.com and centsoff.com both offers its subscribers access to its list of inexpensive items and provides them with manufacturers' coupons. One key advantage with this product offering and model is these services are competitively priced. The average cost for this web-based service is around $5 per