The organization I’m choosing to evaluate is Chick Fil A, in 2014 Chick Fil A’s earnings per restaurant were 3.1 million (Peterson, 2015). Compared to their top competitors McDonald’s, KFC, and Taco Bell, Chick Fil A has managed to make notable earnings despite having few stores and less hours of operation. Chick Fil A has a devoted following and their customer service sets and exceeds the standard. With the statistics and rave reviews I just gave Chick Fil A one would question what else can they do to improve? I have two words dinner menu, for sure Chick Fil A is the place everyone will go to when they need to grab a quick lunch or fulfilling breakfast however, Chick Fil A’s dinner menu needs to be address. What are the chances that people…
The Chick-fil-A, Inc. extends beyond their illustrious food menu as the company is heavenly involved in the community and committed to providing excellence customer service. Throughout the years, the company has donated over $68 million to over 700 educational and charitable organizations, such as: A Commitment to Higher Learning, Disaster Relief, and Military Appreciation. Convoy of Hope (2013), published an article entitled, “Chick-fil-A Colorado Relief Drive”. The article discusses that Chick-Fil-A restaurants in Colorado and Wyoming partnered Convoy of Hope in October to provide disaster relief to Colorado residents impacted by recent flooding. Dedicated employees of the company supplied food to the families of flood victims and first responders.…
Chick-fil-A uses the 4P (Product, Price, Place, and Promotion) as many businesses commonly for recipe for success. Furthermore, Chick-fil-A uses two additional "P" for marketing strategy planning process. That is "Purpose" and "People." Chick-fil-A's purpose guides the company strategy planning process and Chick-fil-A's people are key to implementing its strategy. Here is the marketing analysis of Chick-fil-A.…
Chick-Fil-A’s positioning is the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market. Chick-fil-A has also reinforced its brand positioning by tapping into its customers emotional response. Many marketing experts believe that a good positioning should appeal to both the head and the heart. They always had a very strong religious stand since the early days of the company, which aid distinguish the brand from its competitors. The company’s Christian based values play a major role in its image around America. One may question that closing on Sunday is a competitive advantage as any competitor could do likewise, although competitive advantage is not easily duplicated, but perhaps their…
In a market where beef is the number one item of choice for people, it was not difficult for the business to grow, thanks to owner and creator of Chick-Fil-A. The creation of the chicken biskuet by the owner made it easy for the company to grow. Truett’s creation was so popular that he decided to open a restaurant advertising chicken as the main part of the menu. Other restaurants do not have a lot of chicken sandwich or items that feature chicken as their main ingredient therefore Chick-Fil-A does not see beef selling as their competition. The only competion between beef and chicken is the cost because chicken has a higher value because chicken life time is shorter than beef, having a shorter life means that there is a need for fresh chicken…
Chick-Fil-A is a fast, delicious place to eat. You rarely ever hear anyone saying they’ve had a bad experience whenever it comes to Chick-Fil-A. The main reasons that people go there are for the food, the atmosphere, and the employees.…
I can not easily try new types of food. Actually, I do not like to eat something that I have never tasted before. However, I had an experience with my family at Shake Shack restaurant. My family challenged me to try a cheeseburger. I thought a lot because it is a kind of junk food and I do not like that kind of food. Then I accepted the challenge to change my idea about food. My first experience in eating cheeseburger was amazing.…
To tell my story, I have to set the scene. It was the summer of 2014, the Thursday before school started actually. I had not seen familiar faces in a while so, I was ready to get back. I did not realize it yet, but taking a job at Whataburger would be the biggest (only) mistake I ever made.…
Office Depot is the worst place to work. Honestly, any place is the worst place to work. Walmart, Starbucks, Macy’s, McDonald's, and the list goes on. However, working at Office Depot is like World War II. I hate wearing these dumb red polo shirts with black formal pants and shoes.…
Would you walk past a $50 bill lying in the road? If I hadn't used my coupons and strategic shopping methods, I would have paid $50 more than I did on my last shopping trip. Isn't that the same thing? As an average shopper every week you go to the grocery store looking up and down the isles for the items you need. There are always long lines and you always seem to forget something. You get home and realize you paid more than last week and went over your allotted monthly budget. To keep this from happening, coupons can be used to help keep you at, or below your budget. Coupon use is on the rise. What is a coupon? A coupon is a…
The service I received at this store was terrible. The sales associates were very friendly. However, the Store Manager Matt provided “Poor” customer service. My husband and I traveled to Carolina Beach for a weekend fishing trip on the pier. However, the night before we accidentally left our fishing rods at the pier. So the next day we had to purchase all “New” equipment. My Husband prefers only “Sham no” products. I google and saw that “Tex Tackle” near Wrightsville had the fishing rod he was looking for. So we traveled there to purchase the rod. We initially wanted to get the power pro braided line and fishing reels all at the time same time however the store did not sell the specific reel my husband wanted So we just purchased the rods. Once we replaced…
I am Lucas “Luke” Putnam, and I am completing my practicum at a Mom and Pop home-style family restaurant, White’s Restaurant, in the charming town of Belmont, North Carolina. My job title is “Jack of all Trades.” In this family owned diner, I am required to do whatever is necessary at that point in time to serve the customers efficiently and personally; therefore, I help in all aspects of the diner. I work as a busboy, dishwasher, waiter, server, hostess, line prep, and even the chef. My relationship with my supervisors, Carroll and Mary White, is like being a part of the family in which they are my parents. We are free to discuss all topics among each other and with the customers. After gaining the acceptance of the “regulars,” they became…
I walk into a nice fancy restaurant. I see people dressed nicely, smiling, and talking. I feel like I am on a never-ending roller-coaster, I can feel the excitement in the air. We wait here waiting for the waiter to walk us to our seats. I can hear the classical music playing, chairs squeaking, eating utensils clanging, water dripping from the sink, and birds chirping, Oh, the beautiful sounds you hear in a ritzy restaurant. As the waiter walks us to our seat I see all the glorious food they have, I have so many choices to choose from. I look at the menu I start to get so hungry. So I say to the waiter I think I’ll take a camel to go, just kidding, I’ll take a steak well done with mashed potatoes and with a side of salad and of course the drink…
TS: For decades, shoppers clipped coupons from newspaper circulars and magazines Using coupons is one way that the frequent couponer tries to get more for their money.…
Quite a few months back, I had the privilege of living with my fragrance twin and her family at their home. We have always teased each other that we were twins separated at birth. However, as it ended up a 4 month work stay, I found out that we were more fraternal twins than identical twins. Let me explain.…