Corporate Strategy of TOYOTA

Topics: Strategic management, Toyota, Marketing Pages: 14 (4075 words) Published: December 13, 2013

1.0. Introduction:
The purpose of this research paper is to critically evaluate the Toyota Company. The evaluation of the company is carried through different models that include the SWOT analysis, Porters five force, PEST analysis and ANSOFT matrix. These models will help to evaluate the business thoroughly and the paper will also help for further researches in the area. 2.0. Business Overview:

2.1. Organizational Overview: Toyota Motor Corporation is Japan based company founded in 1937 that operates worldwide. It is the top company of Japan on the base of its market capitalization and thirteenth among top most companies of the world by its revenues. In 2012, the company was recorded as the most car manufacturing firm in the world. 2.2. Recommendations: Toyota motors are famous for their just in time manufacturing. The organization is doing well in this regard and competes with the world’s top car manufacturing firms (Michael M., 2000).. However the quality of the car as compare to other care manufacturing companies is not satisfactory. They should focus on the quality and designs of the car. As compare to Honda, the intense competitor of Toyota in Asia and some other regions, they have elegant designs and quality cars. Apart from that the company should also focus on fuel efficient and hybrid cars to increase its production and to make people aware of these cars. 3.0. Strategic Analysis of Toyota Corporation:

The corporate strategy of Toyota varies with time and its operations. In the recent era the corporate strategy of the business is to maintain the top position in the industry (Henry, A. 2008). The company is also striving to enhance its technology in order to increase the quality of its cars and to meet the needs of ever target market. 3.1. Strategic Analysis: Strategic analysis is the procedure by which the organizations assess its external and internal environment and the factors related to it. Organization then analyzes its strengths and weaknesses and strives to avail the possible opportunities and also focuses on risk minimization. The strategic analysis defines goals and objectives for the organization (Henry, A., 2008). The theories of strategic analysis vary with the time and from one organization to the other. Every organization has its own strategic view and on the basis of that they analyze their organization. Every organization in the world assesses their internal and external factor and then formulates a definite strategy for that which is helpful to overcome the discrepancies and to lead the organization in a good path. The evolution of the theories also varies with the time and situation. The dynamics in the macro environment impacts these theories. So we cannot stick to just one theory for a very long time. In the case of Toyota Motors, the company must properly analyze its outside environment and also to assess its internal organization. The company while making the strategies, formulating its goals and objectives should keep the factors that are directly or indirectly related to the organization in its view (Taylor, A. 2003). The firm must also keep a keen eye on its competitors and also continuously improving its operations and avail the best possible technology in order to have a competitive edge over its customers. The company must also analyze its strategies on regular basis and update it continuously. 3.2. Strategic Positioning: Strategic positioning refers to the strategies adopted by the organizations in order to position itself in the mind of their target customers. The positioning may be done with its products and services, how it is marketed and how it is designed to meet the needs of their customers (OICA, 2009). Strategic positioning can also be explained as the attempts that the organizations do in order to create a competitive edge over its customers. How the firm position itself that creates a unique image in the minds of their targeted customers. The theory of...


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