Toyota's Nightmare in USA
IBUS5003 Group Project
Toyota’s Nightmare in USA
Student Name:
Ariana Borjian, Lina Yang, Zhen Liu, Ke Gui, Yang Song, Zeting Huang
SID:
420022390, 420008534, 420135427, 430395637, 430028528, 420140959
Group Name: Toyota’s Nightmare in USA
SID: 420022390, 420008534, 420135427, 430395637, 430028528, 420140959
Table of Contents
Executive summary........................................................................................................3
1.0 Introduction ..........................................................................................................4
2.0 Company background and the following failure ..................................................4
3.0 The internal factors...............................................................................................6
3.1 Question of organization ...................................................................................6
3.2 The change of Toyota management philosophy ...............................................7
3.3 Dominating cost-leadership strategy .................................................................7
3.4 Poor risk management .......................................................................................8
4.0 The external factors ..............................................................................................9
4.1 The macro environment ....................................................................................9
4.1.1 Political factors ............................................................................................9
4.1.2 Economic factors .......................................................................................10
4.1.3 Technological factors ................................................................................10
4.2 The industry environment
Toyota’s Nightmare in USA
Student Name:
Ariana Borjian, Lina Yang, Zhen Liu, Ke Gui, Yang Song, Zeting Huang
SID:
420022390, 420008534, 420135427, 430395637, 430028528, 420140959
Group Name: Toyota’s Nightmare in USA
SID: 420022390, 420008534, 420135427, 430395637, 430028528, 420140959
Table of Contents
Executive summary........................................................................................................3
1.0 Introduction ..........................................................................................................4
2.0 Company background and the following failure ..................................................4
3.0 The internal factors...............................................................................................6
3.1 Question of organization ...................................................................................6
3.2 The change of Toyota management philosophy ...............................................7
3.3 Dominating cost-leadership strategy .................................................................7
3.4 Poor risk management .......................................................................................8
4.0 The external factors ..............................................................................................9
4.1 The macro environment ....................................................................................9
4.1.1 Political factors ............................................................................................9
4.1.2 Economic factors .......................................................................................10
4.1.3 Technological factors ................................................................................10
4.2 The industry environment