May 23, 2007 by Ryan Norris in AssociatedContent.com
The Toyota Motor Company is one of the largest automobile manufacturers in the world. To date, it has sold more than 8.8 million of its many makes and models of automobiles on five different continents around the globe. Founded in 1937 by Kiichiro Toyoda and headquartered in Toyota,
Aichi, Japan, Toyota is a global leader in automotive technology and development. The company also makes trucks, buses, forklifts, and other industrial equipment.
Toyota also boasts a strong presence in North America. In the continental United States, there are five major assembly plants located in Huntsville, Alabama; Georgetown, Kentucky; Princeton, Indiana; San Antonio, Texas; and Buffalo, West Virginia. Early Japanese imports like Toyota 's Toyopet were initially unpopular in the United States because of their smaller size, but with the energy crisis of the 1970s, Americans began to look to imported cars for their lower price and better fuel efficiency1. Today, rising gasoline prices coupled with concerns about global warming and the environment have prompted Toyota to design even more fuel-efficient vehicles. The company 's marketing campaign, "Moving Forward," signals just that. Its current offerings include Camry and Highlander Hybrids and the Prius, which is also a popular gasoline-electric mid-size model2.
Toyota 's global operations are also moving forward in information systems technologies as well. In April 2001, Toyota Material Handling USA (TMHU), which is responsible for all aspects of sales and marketing for Toyota 's industrial equipment line, became a stand-alone company after many years as a division of Toyota Motor Sales USA. The company is a top seller of industrial lift trucks in the United States and 99 percent of its lift trucks sold in the country are also manufactured domestically in North America3. TMHU faced challenges of
References: 1. "Automobile industry." (2007). Microsoft Encarta Online. Retrieved April 29, 2007, from http://encarta.msn.com/encyclopedia_761563934_4/Automobile_Industry.html 2. "Toyota." (2007). Toyota Online. Retrieved April 29, 2007, from http://www.toyota.com/camry/index.html?s_van=GM_TN_HYBRID_CAMRY 3. "Our history." (2007). Toyota Industrial Equipment Online. Retrieved April 29, 2007, from http://www.toyotaforklift.com/about_us/ 4. "Toyota Material Handling USA." (2004). BNET. Retrieved April 29, 2007, from http://jobfunctions.bnet.com/casestudy.aspx?docid=258039 5. http://www.toyota.co.jp/worldwide/toyota/index.html 6. http://www.toyota.co.jp/en/tech/its/system/index.html 7. Reynolds, George and Ralph Stair. Fundamentals of Information Systems. 3rd ed. Thompson Course Technology. Boston, Massachusetts: 2006. 8. http://www.toyota.com/prius/index.html?s_van=GM_TN_HYBRID_PRIUSl 9. http://www.toyotasupplier.com/