Preview

cooperative banks features

Better Essays
Open Document
Open Document
9931 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
cooperative banks features
1.1 INTRODUCTION TO FOOTWEAR INDUSTRY

Footwear refers to garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear, at least in some situations.
The footwear sector is a very significant segment of the leather industry in India; rather it is the engine of growth for the entire Indian leather industry.
India is the second largest global producer of footwear after China, accounting for 13% of global footwear production of 16 billion pairs. India produces 2065 million pairs of different categories of footwear (leather footwear - 909 million pairs, leather shoe uppers - 100 million pairs and non-leather footwear - 1056 million pairs). India exports about 115 million pairs. Thus, nearly 95% of its production goes to meet its own domestic demand.
The major production centers in India are Chennai, Ranipet, and Ambur in Tamil Nadu, Mumbai in Maharashtra, Kanpur in U.P., Jalandhar in Punjab, Agra, Delhi, Karnal, Ludhiana, Sonepat, Faridabad, Pune, Kolkata, Calicut and Ernakulum. About 1.10 million are engaged in the footwear manufacturing industry. Footwear exported from India are Dress Shoes, Casuals, Moccasins, Sport Shoes, Horrachies, Sandals, Ballerinas, Boots, Sandals and Chappals made of rubber, plastic, P.V.C. and other materials.

1.1.1 INDIAN FOOTWEAR INDUSTRY
The Indian market for footwear includes all producers of non-cleared, rubber and plastic footwear designed in style or for use. The industry is a collection of smaller, segmented, yet often overlapping markets, defined by both the price and the purpose of the shoes.
For instance, there are mini-markets for shoes designed for each of many sports and other purposes: basketball, running, walking, tennis, and casual wear. The greatest overlap between these categories is between performance shoes and casual wear. Therefore, there is some degree of overlap



Bibliography: C. JOURNALS: Pankaj Priya, Rajat Kanti Baisya, Seema Sharma, (2010) "Television advertisements and children 's buying behaviour", Marketing Intelligence & Planning, Vol Ying Fan, Yixuan Li, (2010) "Children 's buying behaviour in China: A study of their information sources", Marketing Intelligence & Planning, Vol. 28 Iss: 2, pp.170 - 187 Reulene Küsel, Peter J M.F. Bradley, (1978) "Buying Behaviour in State-Sponsored Industry", Management Decision, Vol. 16 Iss: 1, pp.43 – 51 Erdener Kaynak, Lois Stevenson, (1982) "Comparative Study of Home Buying Behaviour of Atlantic Canadians", Management Research News, Vol

You May Also Find These Documents Helpful

  • Better Essays

    JGT2 ALL

    • 10845 Words
    • 44 Pages

    production of footwear as it allows for the relationship between our best personnel and machine utilization for…

    • 10845 Words
    • 44 Pages
    Better Essays
  • Good Essays

    Holey Soles Case Study

    • 1547 Words
    • 7 Pages

    Opportunity of offsetting seasonal fluctuations by expanding product lines to boots and closed shoes and targeting spas and gyms.…

    • 1547 Words
    • 7 Pages
    Good Essays
  • Powerful Essays

    Calvert, S. L. (2008). Children as consumers: Advertising and marketing. The Future of Children, 18(1), 205-234. doi:10.1353/foc.0.0001…

    • 1186 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    To properly review the manufacturing in the footwear industry, it is necessary to first gain…

    • 1737 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Mercury Case

    • 522 Words
    • 3 Pages

    The market for athletic and casual shoes remained fragmented, despite the presence of a small number of global footwear brands. Since product lifecycles tended to be short, active management of inventory and production lead times were critical success factors. Selling through department stores, independent specialty retailers, sporting goods stores, boutiques, and wholesalers as well as web-based e-commerce platforms is the primary way for selling channel.…

    • 522 Words
    • 3 Pages
    Good Essays
  • Satisfactory Essays

    Footwear, is manufactured with innovative technologies which provide stabilization, directional cushioning and moisture management in order to maximize the athlete’s comfort and control.…

    • 114 Words
    • 1 Page
    Satisfactory Essays
  • Powerful Essays

    Footwear industry in China was lucrative, since there was an increasingly number of people buying brand shoes and increasing franchising opportunities, most shoes companies are expanding, thus the competition between shoes companies in the same market share becomes more and more fierce. (Arms, 2003) For New Balance Company, In order to maintain a substantial amount of market share, to target several suitable segmentations is vital. Those profitable segmentations can make New Balance Company become more competitive among its competitors such as Nike, Adidas and Reebok. In the following section, different potential segmentations will be classified and discussed by analysing different group of customers’ characteristics, needs and wants.…

    • 1471 Words
    • 6 Pages
    Powerful Essays
  • Powerful Essays

    Athletic Shoes Industry

    • 4598 Words
    • 19 Pages

    Athletic shoes is a name for the footwear primarily designed for sports or other forms of physical exercise. Most of the time, the athletic shoes is used for running, basketball, tennis or football. Everyone needs athletic shoes when they do sports because athletic shoes can help players avoid injuries. Also, you can wear athletic shoes appropriate to any activities. Another advantage is that they are more comfortable than other kinds of shoes.…

    • 4598 Words
    • 19 Pages
    Powerful Essays
  • Powerful Essays

    Marketing for Children

    • 1146 Words
    • 5 Pages

    Kids are one important demographic part of the society to marketer, they have power about purchases. This is a potential market, Industry spending on advertising to children has experimented an increase the last decade from $100 million in 1990 to more than $2 billion in 2000 [1], and last dates about this market has gotten $86, 5 billion in 2009[2]. This marketing is…

    • 1146 Words
    • 5 Pages
    Powerful Essays
  • Satisfactory Essays

    The results of the study suggest that the proportion of branded products requested by children is not influenced by the amount of commercial watching. But, children who watch more television and commercials were more likely to request not only branded goods, but also more items in general.…

    • 257 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Marketers defense that advertisement is not the main factor for children to buy things. There may well be cases that some children buy things that they do not need, but this does not mean that all because of the…

    • 895 Words
    • 4 Pages
    Good Essays
  • Better Essays

    case study

    • 2774 Words
    • 12 Pages

    270,000,000 pairs of shoes every year. Head office acts as a service center and is staffed with…

    • 2774 Words
    • 12 Pages
    Better Essays
  • Powerful Essays

    Footwear Industry Analysis

    • 4689 Words
    • 19 Pages

    3) Demand Analysis ........................................................................................................................................... 3 3.1) Environmental Analysis ......................................................................................................................... 4 3.2) Segmentation ........................................................................................................................................ 6 3.3) Factors Affecting Demand ..................................................................................................................... 7 3.4) Global Demand ...................................................................................................................................... 7 3.5) Attractiveness Drivers ........................................................................................................................... 8…

    • 4689 Words
    • 19 Pages
    Powerful Essays
  • Good Essays

    Child Consumerism

    • 725 Words
    • 3 Pages

    These marketers have begun to target children, and part of what marketers do is study children and their interactions, like lab rats. Through these studies marketers have recognized the buying power that children have developed. According to Global Issues, businesses spent $15 to $17 billion dollars on advertisements directed at children up to the age of eleven. These kids are being targeted and 80 percent of businesses have a strategy that is directed at this age group. Children’s personal buying power has not only grown but also their influence on what their parents buy them. It is no longer the simple things like a baseball glove that children desire but it’s ipods, cell phones, and x-boxes which are much more expensive things to buy. Global Issues also said that between kids and teens parents were pressured to spend up to $670 billion dollars. These numbers are expected to grow as prices rise and more media is being directed at children.…

    • 725 Words
    • 3 Pages
    Good Essays
  • Good Essays

    The world belongs to kids. Kids today mean business. Marketing to kids may be your passport to growth. Companies are using this segment to rake in profits. Kids have a firmer grip over the Society than what their parents ever had. Not only are they consumers in their own right, they also have a major influence over the family’s purchasing power. "Kidfluence" is the direct or indirect Influence kids have over family household purchases. Indirect influence means that the kids’ Preferences are given consideration when parents make a purchase decision. The major driving Force behind this sweeping change is the Advertising. Advertising has changed the way kids Learn, react and behave to a large extent. On the television, too, only 18 percent of the total Viewing is of the kids’ channels, while 80 percent still continues to be general viewing. One can Imagine the vast untapped potential that lies hitherto…

    • 741 Words
    • 3 Pages
    Good Essays

Related Topics