Athletic Shoes Industry
Athletic Shoes Industry
Strategy Comparison Report of
Nike, Inc. and Adidas AG wei 4/30/2010
ABSTRACT
This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the challenger position change to the challenged from Adidas. Rivalry among business firms grew more intense as the economy develops. This report will compare competitive advantages and distinctive competencies between two companies, and conclude with some challenges for future research. Understanding the key in athletic shoes industry will help them to find the right capabilities and strategies useful to overcome economic challenges, take advantage of opportunities, and become great successful in the future.
KETWORDS: Athletic shoes industry, Nike, Inc., Adidas AG, Strategy, Marketing Strategy.
INTRODUCTION:
Athletic shoes is a name for the footwear primarily designed for sports or other forms of physical exercise. Most of the time, the athletic shoes is used for running, basketball, tennis or football. Everyone needs athletic shoes when they do sports because athletic shoes can help players avoid injuries. Also, you can wear athletic shoes appropriate to any activities. Another advantage is that they are more comfortable than other kinds of shoes.
The purposes of the report are to find the information to understand the strategies of these two athletic shoes companies, Nike, Inc and Adidas AG. The report investigates the external and internal environments for these two companies. The external analysis will include the overview of the athletic shoes industry and find the opportunities and threats for both of them. This report uses Porter’s five forces,
Strategy Comparison Report of
Nike, Inc. and Adidas AG wei 4/30/2010
ABSTRACT
This report is an analysis of the athletic shoes industry on both a global and U.S. market. This report is to analyze the external and internal issues facing this athletic shoes industry, and the companies that operate within it. This analysis includes a comparison of Nike, Inc. and Adidas AG who are footwear manufacturers in the world. However, Nike spent thirty years developing from the challenger position change to the challenged from Adidas. Rivalry among business firms grew more intense as the economy develops. This report will compare competitive advantages and distinctive competencies between two companies, and conclude with some challenges for future research. Understanding the key in athletic shoes industry will help them to find the right capabilities and strategies useful to overcome economic challenges, take advantage of opportunities, and become great successful in the future.
KETWORDS: Athletic shoes industry, Nike, Inc., Adidas AG, Strategy, Marketing Strategy.
INTRODUCTION:
Athletic shoes is a name for the footwear primarily designed for sports or other forms of physical exercise. Most of the time, the athletic shoes is used for running, basketball, tennis or football. Everyone needs athletic shoes when they do sports because athletic shoes can help players avoid injuries. Also, you can wear athletic shoes appropriate to any activities. Another advantage is that they are more comfortable than other kinds of shoes.
The purposes of the report are to find the information to understand the strategies of these two athletic shoes companies, Nike, Inc and Adidas AG. The report investigates the external and internal environments for these two companies. The external analysis will include the overview of the athletic shoes industry and find the opportunities and threats for both of them. This report uses Porter’s five forces,