Concord Bookshop Organizational Change
Leticia Gonzalez, RN, BSN
University of Phoenix
Creating Change within Organizations
September 27, 2012
Linda G. Seale, RN, MSN, MBA, PHN
Concord Bookshop Organizational Change
Today’s organizations are facing many challenges such as threats of inflation, deflation, and recession resulting worsening the economy of the United States. According to Borkowski (2005) and Spector (2010), they state that the economy worldwide is very difficult nowadays because many internal and external forces. One of the best seller bookshop, the Concord Bookshop, lost control over the market because of huge losses. To stay open to business the company needed a change. The company hired a new president to help the company to maintain finances and funcionality, but employees had tremendous resistance to the change. The company made a drastic plan to change employees behaviors to improve bussines, but owners of the bookshop did not use effective implementation for the change process. On the other hand, workers at Concord increased resistance to the change process because owners did have neither communication nor inclusion of changes; instead, they increase their fear and uncertainty of the employees. Adding more, the owners failed to use effective redesign, mutual engagement, and shared diagnosis (Spector, 2010). This paper will define the phases in the organizational change process, including phases not completed or implemented at the Concord Bookshop leading the organization to fail.
Assessment of Forces
The Concord Bookshop had been on the market for 64 years, it was one of the best independent stores in New England, but they went off business because their profits were tightened. Other bookstores such Amazon Barnes and Nobel increased their finances because they made changes according to the needs of new technologies and customers expectations. The progressions of these bookstores were implemented by redesigning their business; so their earnings went higher. The Concord Bookshop had a particular characteristic to attract customers, according to Joanne Arnaud, director of the Boston Literacy Fund and a Concord resident, she signed the letter: “What make the Concord Bookshop different are the people and their institutional memory and their memory for a customer, they are so warm and welcoming” (Spector, 2010, p. 2). The organization needed a good strategic plan to maintain business open. The company needed a change, but they made a drastic plan that employees had strong resistance to the change. Owners failed to communicate the employees the shared diagnosis, the severity of the problem, and they did not use effective implementation for the change process. This happening made workers feel devaluated; they stated that something on their lives were lost. Adding more, the owners failed to use effective redesign and change process, mutual engagement, and shared diagnosis (Spector, 2010).
According to Spector (2010), the president of Concord Morgan Smith’s attempted to bring financial discipline to the Concord Bookshop facing sensitive realities. Owners, employees, customers, and suppliers approved the desire of maintaining the store’s viability. In addition, Smith’s approach and the actions taken by leaders created resistance of the employees because they did not do the correct strategy to solve the company losses, also they did not implemented the plan; therefore, these errors led to resistance, conflict, and resentment. Identifying the need for change is vital; first, it is required to do an assessment on the organization, employees, finances, and structure. Implementation is crucial; however, it is necessary to do a deep recognition for effectiveness of strategic response. The main forces that make organizations to change are external, industry environments, and new operating requirements generated from these environments; for example, new...
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Mark H. (2007). The tools and techniques of change management, Journal of change management Vol 7 p37-49 http://www.scribd.com/doc/78216618/Spector-2e-Instructors-Manual
Spector, B. (2010). Implementing Organizational Change. Theory into Practice, Second Edition. USA: Pearson Education.
Rosen, J. (2011). Bookstores and Bloggers. Publishers Weekly, 228(20), 20. Taken from EBSCO September 252012.
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