top-rated free essay


By jagpreet12345 Mar 23, 2013 827 Words

a. Introduce/Explain the Business Concept


Airtel is an Indian multinational telecommunications services company which operates in more than 20 countries. It has GSM network in all countries in which it operates, providing broadband and subscriptions television services, 2G, 3G services. Airtel offers end to end voice data, video services, mobile data applications and enterprise solutions. Airtel business offer network infrastructures integration and management with the combination of cutting edge global network infrastructures technical skills and world class services through a consultative approach. It aims at describing the human potential of any business by providing strength to employees to through its wide array of products and solution. Airtel is also known as Bharti Airtel Limited.

b. Describe the Business and personal background related to the company.

The name of the founder Bharti Airtel Limited company is Sunil Bharti Mittal. He made an agreement in 1983 with a foreign company to manufacture push button telephone models which became the first company to do so in India. Then they launched India’s first fax machines and cordless phones in early 1990’s. Bharti Enterprises went public in 2002, and was listed on National Stock Exchange of India.

Why did the student choose the company/motivation behind preference?

With a global network of 2 Lac 25 thousands Rkms covering more than 20 countries across 5 continents. Airtel business has established itself as one of the leading players in the business to business segment. A strong customer based of 450 carries and service providers around the world along with the top 2000 indian and multinational company enterprises is a testimony to its commitment towards superior customer service. Airtel is the first largest mobile operator in the world in terms of subscriber based.

Overview of the sector/industry in which the company is operating:

a. Which industry is the company operating?
b. How is the industry performing in New Zealand?

Products and Services being offered by the company

a. List of Products and Services being offered by the company

1. 3G: Airtel 3G services are available in 200 cities through its network 2. 4G: Airtel has 3180 4G-subscribers as of May 2012
3. WiFi: WiFi can be used on secure wireless broadband internet with unlimited usage. 4. Airtel Money: Using Airtel Money users can transfer money pay bills and perform other financial transactions directly on mobile phones. 5. Telemedia: Under telemedia segment Airtel provides broadband internet access through DSL, internet leased lines as well as IPTV and fixed line telephone services. 6. Digital Television: It provide direct to home TV services. 7. Enterprise Business Solutions:

8. Mobile Data Service
9. Android Based Tablet

Company’s goals:

Mission: To provide global telecom services and delight customers, free service delivery, innovative products and services. Reiterate the commitment to empower business by offering innovative solutions. Unleashing the potential of human capital in all business segments

Vision: Airtel will meet the mobile communication needs of the customers, efficiency, unified messaging, and solutions. To be the most loved brand by enriching lives of millions.

Two Goals:

The organization has two distinct customer business units:
1. Business to customer (B2C): This unit will comprehensively service the retail consumers, homes and small offices by combining mobile, telemedia, digital TV and other emerging business. 2. Business to Business (B2B): This unit will consist of consumers business and market operations.

Company’s strength and weakness:

Two Strengths
1. Economical
2. Flexible

Two Weaknesses
1. Lack of specialization
2. overburdened

Three Competitors:

Introductions of Three Competitors:

1. Vodafone: It is the second largest mobile network operator in India after Airtel. Vodafone India launched 3G services in the country in March 2012. 2. BSNL: Bharat Sanchar Nigam Limited is an Indian state-owned telecommunication company. At present company’s market share plunged into heavy looses due to competition. It is the oldest communication provider in India. 3. Reliance: It is an Indian broadband and telecommunication company which is the 15th largest mobile phone operator in the world.

Products and services offered by:

Vodafone: Mobile working, Integrated wireless communication, productivity services, voice and messaging, roaming for your business, machine to machine solutions, 3G BSNL: Universal telecommunication services, cellular mobile telephone services, WLL-CDMA telecom services, internet,3G, TPTV, FTTH, Helpdesk, voice and messaging.

Reliance: Voice and messaging, 3G, 4G, digital TV, Reliance smartphones.

Strength and weaknesses

Strength (Vodafone):

1. Combing fixed lines, mobile and data services to deliver a total communication package. 2. Offer a Unique spend tracker to pay bills analyze trends etc.

Weaknesses (Vodafone):

Strength (BSNL):

Weaknesses (BSNL):

Strength (Reliance):

1. Prompt Decisions
2. Unity of Command

Weaknesses (Reliance):
1. Autocratic Control
2. Instability

Marketing strategy used by the company:

1. Geographical segment
2. Demographic segment
3. People age group 20 to 28
4. Poor or middle income group people
5. Businessmen
6. Creating Brands
7. Adds and promotions
8. Low price strategy
9. Varieties available for different age groups
10. Various schemes for pre-paid and post paid customers

Conclusion and Recommendation:

Cite This Document

Related Documents

  • Introductions and Conclusions

    ...Introductions and Conclusions Introductions and conclusions play a special role in the academic essay, and they frequently demand much of your attention as a writer. A good introduction should identify your topic, provide essential context, and indicate your particular focus in the essay. It also needs to engage your readers' interest. A stro...

    Read More
  • Coming to Conclusions

    ... Coming to Conclusions The conclusion of an essay is a key factor of the overall effectiveness of an essay. Often seen as a brief summary of the paper, the conclusion frequently revisits the thesis of the paper, sometimes repeating lines or words from the introduction verbatim. This almost textbook-like format can be effective but is by no me...

    Read More
  • Writing Conclusions

    ...HINTS FOR WRITING A CONCLUSION Hint #1 Conclusion Words - Sometimes “conclusion” words like these will help you write the conclusion of an essay. Most of the time, using the word or phrase in the middle of a sentence is better than making it the first word of the conclusion. in fact in conclusion for these reasons as a result of in effect ...

    Read More
  • Writing A Conclusion Paragraph And RUBRIC PDF

    ...Writing a Conclusion Paragraph for your Social Studies/Language Arts Research Paper “BASIC” MANDATORY REQUIREMENTS:  must BEGIN with a restated thesis statement that clearly restates the 3 subtopics discussed in your paper. (This is your FIRST sentence.)  NEVER introduces new details that haven’t been discussed already o You don’t ...

    Read More
  • Reasoning: Premises and Conclusions of Facts, Inferences, and Judgments

    ...Reasoning: – Facts, Inferences, Judgments – Premises & Conclusion A fact is information that is verifiable, or can be “proven” to be true. How do we verify it? We observe it for ourselves by - looking out the window to see if it’s raining - touching a snake to see that it’s not slimy - tasting the soup to find o...

    Read More
  • Le Chateau de Ma Mere Conclusion

    ...Marcel Pagnol- Le Chateaux de ma mere Discuss the reasons for the sudden change in the conclusion of the book “ Le chateaux de ma mere” by Marcel Pagnol is a memorable, enjoyable text in which the story takes an abrupt turn at the conclusion of the book. Pagnol utilises the majority of the text to develop the story of months and a seri...

    Read More
  • Animal Farm Essay - the Conclusion

    ...The conclusion of animal farm was a rather depressing one. I knew at the beginning of the book that it was suppose to draw a parallel to the corruption of Russia's socialist society, but I still wanted a happy ending. In the end the pigs transformed their attitudes and mannerisms into human behavior, exactly the opposite of the original revoluti...

    Read More
  • Jumping to Conclusions Is Wrong

    ...JUMPING TO CONCLUSIONS IS WRONG People in today’s society tend to jump to the wrong conclusions about others. Jumping to the wrong conclusions can be very hurt full to other people. In my opinion I think that people should stop jumping to conclusions and take the time to get to know someone. . These are the three main ones that I see the most...

    Read More

Discover the Best Free Essays on StudyMode

Conquer writer's block once and for all.

High Quality Essays

Our library contains thousands of carefully selected free research papers and essays.

Popular Topics

No matter the topic you're researching, chances are we have it covered.