Bharti Airtel Space Analysis

Satisfactory Essays
Space Analysis – Bharti Airtel

STRENGTH Stake holders and Strategic alliance with Sony-Ericsson, Nokia - and Sing Tel Network in entire India Supplies broadband & telephone services
WEAKNESSES:
Outsourcing to Industry experts Failed deal with MTN could signal lack of real emerging market investment opportunity
OPPORTUNITIES:
Tie up with Google Global telecommunications and new technological brands see Airtel as strategic player Focus on average revenue per minute well suited for India operations Joint venture with Vodafone and Idea cellular to create a new independent tower company called Indus Towers.
THREATS:
Vodafone acuisition of Hutch-Essar Bharti Airtel could also be the target for the takeover vision of other global telecommunications players that wish to move into the Indian market

Competitive Advantage
-Market Share
Airtel has the highest market share among all the market players
Thus, the score allotted is -0.06
-Product Quality
August 7, 2008: Bharti Airtel adjudged the 'Best Cellular Service Provider' and 'Best Broadband Service Provider' at the 2008 V&D 100 Awards.
May 26, 2008: Airtel was honoured with the prestigious 'Wireless Service Provider of the Year' award at the 2008 Frost & Sullivan Asia Pacific ICT Awards.
Score allotted is -0.23 Product life Cycle
The overall tele-density has increased to 31.5% in October 2008.Market has huge potential for penetration.
Score allotted is -0.26
-Customer Loyalty
June 11, 2008: Airtel voted the 2nd Most Trusted Service Brand in the Annual Economic Times-Brand Equity, Most Trusted Brands survey RCOM is slightly better in application of funds
Airtel wins the Platinum Trusted Brand Award in the Mobile Service provider category in the Reader's Digest Asia Trusted Brands Survey .
Score allotted is -0.15

Environmental Stability (ES)
-Technological Changes
Sector subject to rapid technological changes and advancements
Demand is for latest 3G cellular mobile

You May Also Find These Documents Helpful

  • Satisfactory Essays

    Bharti Airtel

    • 1001 Words
    • 5 Pages

    on BHARTI AIRTEL PUNITH. G MBA 3rd ‘B’ Sec PESIT Bangalore South Campus Airtel Profile * Type Public * Traded at BSE & NSE * Industry Telecommunications * Founded 7 July 1995 * Founder Sunil Bharti Mittal * Headquarters New Delhi, India * Key people Sunil Bharti Mittal, Chairman & MD * Revenue 71,505 crore (US$13.51 billion)(2012) Airtel History…

    • 1001 Words
    • 5 Pages
    Satisfactory Essays
  • Powerful Essays

    Bharti Airtel Analysis

    • 4979 Words
    • 20 Pages

    mentioned below. The analysis should be based on the following parameters: Industry Analysis: 1. Industry trends: Indian and Global perspectives, recent happenings 2. PEST Analysis: Political, economic, social and technical aspects related to the industry 3. Competitor Analysis: Analyze pricing, quality, distribution and partnerships of the nearest competitor of the company 4. SWOT Analysis: Strengths, weakness, opportunities and threats faced by the industry Company Analysis: 1. Company…

    • 4979 Words
    • 20 Pages
    Powerful Essays
  • Powerful Essays

    Bharti Airtel

    • 1034 Words
    • 5 Pages

    Introduction Bharti Airtel Limited, commonly known as Airtel, is an Indian telecommunications company ranked among the six best performing technology companies in the world by Business Week. It operates a GSM network in all countries, providing 2G or 3G services depending upon the country of operation. Airtel is the fifth largest telecom operator in the world with over 242 million customers across 19 countries It is the largest cellular service provider in India, with over 200 million subscribers…

    • 1034 Words
    • 5 Pages
    Powerful Essays
  • Better Essays

    Bharti Airtel

    • 4787 Words
    • 13 Pages

    1. Introduction Bharti Airtel Limited is a major Indian telecommunications firm, with a particular focus on operating in the mobile services market. Founded in 1995, the company quickly tried to exploit growth opportunities arising from the liberalization of Indian telecommunication markets. The family owned business was soon able to generate profits and extend market shares. However, the pace of company growth challenges the firm in terms of being able to setup necessary infrastructural elements…

    • 4787 Words
    • 13 Pages
    Better Essays
  • Satisfactory Essays

    Strengths * Bharti Airtel has more than 65 million customers (July 2008). It is the largest cellular provider in India, and also supplies broadband and telephone services - as well as many other telecommunications services to both domestic and corporate customers. * Other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel, with whom they hold a strategic alliance. This means that the business has access to knowledge and technology from other parts of the telecommunications…

    • 703 Words
    • 3 Pages
    Satisfactory Essays
  • Powerful Essays

    Report on Bharti Airtel

    • 2209 Words
    • 9 Pages

    A Research Report of Bharti Airtel The Company Pulse is a no-nonsense decision enabling report which gives the details of the company, 10 Year X-Ray analysis, the company’s future prospects. The Company Pulse is extremely useful information which you need to read before investing in a particular stock. There is no need to go through a large number of pages & data to know the past & future potential of the company. Just reading the Company Pulse will suffice. Bharti Airtel Research Report Report…

    • 2209 Words
    • 9 Pages
    Powerful Essays
  • Powerful Essays

    Bharti Airtel Ppt

    • 2867 Words
    • 12 Pages

    Contents Topic Page No. Introduction --------------------------------------------------------------------- 03 Products And Services -------------------------------------------------------- 03 History ---------------------------------------------------------------------------- 03 Competitors --------------------------------------------------------------------- 04 Profit and Loss Account…

    • 2867 Words
    • 12 Pages
    Powerful Essays
  • Good Essays

    Bharti Airtel Outsourcing

    • 1096 Words
    • 5 Pages

    * Bharti Airtel aimed to be a low cost provider in the highly capital intensive telecom industry. They needed to keep pace with the rapid growth of their customer base, which was growing at almost 100 percent per year. Their strategy was to acquire new customers and achieve low cost per minute, but it required huge capital investments. * They outsourced everything and concentrated only on marketing, sales and distribution. They redefined the core activities in telecom industry and concentrated…

    • 1096 Words
    • 5 Pages
    Good Essays
  • Satisfactory Essays

    HBS Case Bharti Airtel in Africa Questions: 1. What are the reasons (list at least 10 reasons) that prompted Bharti Airtel to enter into Africa? 2. What are the specific benefits Bharti Airtel saw in the countries in Africa? 3. What are the modes by which a company can enter into a foreign market? Which specific mode did Airtel adopt? What are the advantages and disadvantages of adopting this mode?…

    • 66 Words
    • 1 Page
    Satisfactory Essays
  • Good Essays

    Bharti Airtel Case Study

    • 1570 Words
    • 7 Pages

    Smart Global marketing objective From pestl, swot and five porter analysis we can say that the company will find difficult in first stage as the market will be new for company. But Greece is in crisis so the government will allowed more foreign investor to invest.as FDI allowed to work in Greece but due to crisis there is negative sign of investor but the current situation of FDI is improving as many countries is supporting. The main mission of the company how to influencing the people about the…

    • 1570 Words
    • 7 Pages
    Good Essays