Company Case Study and Industry Analysis Nike Company
Industry Background
Nowadays, the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012), the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports, and large internal manufacturers, wholesalers, and retailers who outsourcing to countries which have large amount of low-cost labors, especially in Asia, such as China, Indonesia, Thailand, India, and Vietnam. And the US footwear industry probably involves 100 manufacturers. And Nike is the bellwether of Footwear Industry today.
However, due to fashion-related and seasonal fluctuations, the demand of shoes is rapidly changing. The highly unstable demand controls the footwear market. Customers want more diversity in footwear, so the strategy of the companies must cater to customers demand. Therefore, the purpose of this study is to show you Nike’s current situation, and its market position.
Background of Nike
Nike is the world 's leading designer, maker and distributor of athletic footwear, apparel, equipment and accessories for a series of sports and healthy activities. The company’s target market is in Americas, Europe, Middle East, Africa and Asia Pacific. Its headquarters is in Beaverton, Oregon and Its employees are around 38,000 people (“NIKE, Inc.:Company Profile”, 2012).
The company produces footwear for running, training, basketball and soccer use. It also produces and sells sports-inspired civic shoes and children 's shoes. The company also sells tennis, golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic shoes. The company provides these products for men, women and children (“Industry Profile: Global Footwear”, 2012).
However, Nike has some problems, such as the use of sweatshops in poorer countries to make their clothes cheaply. They have been charged of treating their employees
Nowadays, the Footwear Industry is highly globalized and competitive. According to “Industry Profile: Global Footwear” (2012), the global footwear market produced about $243.1 billion in 2011. The U.S. market occupies the leading position by imports, and large internal manufacturers, wholesalers, and retailers who outsourcing to countries which have large amount of low-cost labors, especially in Asia, such as China, Indonesia, Thailand, India, and Vietnam. And the US footwear industry probably involves 100 manufacturers. And Nike is the bellwether of Footwear Industry today.
However, due to fashion-related and seasonal fluctuations, the demand of shoes is rapidly changing. The highly unstable demand controls the footwear market. Customers want more diversity in footwear, so the strategy of the companies must cater to customers demand. Therefore, the purpose of this study is to show you Nike’s current situation, and its market position.
Background of Nike
Nike is the world 's leading designer, maker and distributor of athletic footwear, apparel, equipment and accessories for a series of sports and healthy activities. The company’s target market is in Americas, Europe, Middle East, Africa and Asia Pacific. Its headquarters is in Beaverton, Oregon and Its employees are around 38,000 people (“NIKE, Inc.:Company Profile”, 2012).
The company produces footwear for running, training, basketball and soccer use. It also produces and sells sports-inspired civic shoes and children 's shoes. The company also sells tennis, golf, baseball, football, bicycling, volleyball, wrestling, cheerleading, aquatic activities, hiking, outdoor activities and other athletic shoes. The company provides these products for men, women and children (“Industry Profile: Global Footwear”, 2012).
However, Nike has some problems, such as the use of sweatshops in poorer countries to make their clothes cheaply. They have been charged of treating their employees
References: Industry Profile: Global Footwear. (2012, February).Retrieved from http://www.datamonitor.com/ NIKE, Inc.:Company Profile.(2012, January). Retrieved from http://www.datamonitor.com/ WikiAnswers. (2012). What are the problem of Nike. Retrieved from http://wiki.answers.com/Q/What_are_the_problem_of_Nike Michael R. Baye. (2010). Managerial Economics and Business Strategy, 7th Edition. McGraw-Hill