Influences That Contribute To Business Success: Case Study

How does an understanding of the influences on operations contribute to business success?

Operations refers to the business function that involves the transformation of a businesses inputs into outputs that satisfy consumer needs and wants. Operations management is influenced by a range of factors from the external business environment that are out of the businesses control. These influences include globalisation, technology, quality expectations, cost-based competition, government policies, legal regulation, environmental sustainability and corporation social responsibility and can pose opportunities or threats to the business. Examples of businesses that demonstrate an understanding of these influences and are able to use this understanding
Qantas have taken advantage of new models of planes that have a greater capacity and are more efficient such as the new A380 Airbus generates half the noise, uses less fuel and carries up to 900 passengers which is much more than the 747. Development of in-flight entertainment systems and seating have made travel more comfortable and consequently entice to customers to select Qantas over competing airlines. Therefore through Qantas use of technology they have managed to reduce costs and improve profitability as well as enticing consumers to choose Qantas over competitors through improved
Nike being one of the worlds largest shoe manufacturing companies has turned to cheap labour in order to reduce costs and maximise profits to remain a significant competitor in the shoe industry. Nike has outsourced their manufacturing in developing countries such as China and Vietnam where the working standards are wages are extremely poor. These manufacturing plants are better known as sweat shops and Nike has been criticized for these actions however the company still remains successful despite these immoral