Topics: Communication, Nonverbal communication, Writing Pages: 12 (3225 words) Published: July 25, 2014
Effective internal communication plays a significant role in the success of any business. Without a proper channel of communication within the organization, the company will face various operational problems like decrease in sales, increases the turnover rate of employees and unsatisfied customers like SHDE holding is facing now. Therefore it is important to understand the need of internal communication, the barriers affecting it and steps required to improvise the written and oral communication in the organization. Task 1. How internal communications takes place within the organizations Introduction:

A communications skill plays an indispensable part for the success of any organization irrespective to their size, geographical location or their vision. Business communication is linked with the internal culture and external image of any organization. Hence it determines what is communicated to whom, by whom and at what level of organization. In other words, strong business communication enables the organization to accomplish their goals by informing, influencing and developing goodwill both inside and outside the organization. 1.1The process of communication

According to the Adler and Towne the process of communication begins atleast with two people that starts when one person want to convey his ideas, thoughts, or emotions to another person. There two which are present in every communication sender and receiver. This process can be divided into the following elements:

I.Sender’s thought:
The person who wants to send the message is called sender. The first step is to generate the thought in the sender’s mind.

The thoughts in the sender mind are not clear therefore in this step the thoughts are translated into the symbols or message this is known as encoding.

III.Transmission through medium:
After the message is translated into message form, one has to choose the suitable medium. The medium can be a face-to-face conversation, telephone call, e-mail, or written report. For example SHDE holdings use word of mouth, emails or post as a channel to communicate within the organization.

IV. Decoding by the Receiver:
When the message is received by the receiver, the process of decoding begins which means the receiver attempts to understand and interpret the message.

Finally feedback occurs where the receiver responds to the sender’s message and returns the message to the sender.

The Process of communication can be explained through this figure.

1.2Modes of Communication:

The communication can be done either verbally or non-verbally.

I.Verbal Communication:
Verbal communication means that the communication is done by the usage of words or language. It includes: a.Speaking:
Speaking plays an important role in conducting business activities like giving interviews, attending meetings or sending orders. Various organizations conduct meetings with the employees to evaluate the progress or to discuss the problems. b.Writing:

Writing is used to when complex message is involved like Placing order through letters, informing employees through circulars, sending reports and memos, filling different government forms. Usually managers ask the employees to write a report in order to gather details about the problems with their solutions. c.Listening :

In business more time is spend on attaining information rather in transmitting them therefore listening plays a vital role here. d.Reading:
Reading reports, memos, policies, circulars, and different business statements are essential for an organization: Reading involves understanding and interpreting the material. II.Non-verbal Communication:

Non-verbal communication means communicating through you body language including your eyes, hand, face, gestures or postures. For example your facial expressions can reveal your hidden fear or sorrow. Or one’s walking style can...

References: Adler, R., & Towne, N. (1978). Looking out/looking in (2nd Ed.). New York: Holt, Rinehart and Winston.
Maslow, A. (1970). Motivation and personality. New York: Harper & Row.
Keyton, J. (2010). Case studies for organizational communication: Understanding
communication processes. New York, NY: Oxford University Press.
Keyton, J. (2011). Communication and organizational culture: A key to understanding
work experience. Thousand Oaks, CA: Sage
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