ColorTech Case Analysis

Case Study Analysis - ColorTech The problems at ColorTech Greenhouses, Inc. stem much further than the plants and greenhouses themselves. The underlying issues within the company are primarily linked to the management and employees. More importantly, the frequent problems at the headquarters in Phoenix, Arizona pose a major threat to the company’s well-being. The problems that occur at the Phoenix location are mainly related to the abilities of the account representatives, store merchandisers, and the sales manager. To begin, the newly appointed sales manager, Melissa Richardson, was not quite prepared to be put in this position. Even though Mrs. Richardson was the top salesperson in the Chicago branch, she was not prepared to bear the burden of becoming a manager. When offered the promotion to the Phoenix branch by her boss, Beth Campbell, Mrs. Richardson immediately accepted without stopping to think about the responsibilities she would incur. In addition, Mrs. Campbell did not exactly give Mrs. Richardson an accurate job description as to what duties and risks may ensue. To Melissa Richardson, she thought she would be an ideal manager at Phoenix because of her ability to deliver consistent sales. She believed that through her personal drive that she could in turn motivate the employees in Phoenix to share the same passion for success and be a successful sales manager. Unfortunately, she overlooked many of the future duties involved with her promotion from account representative to sales manager. Mrs. Richardson had planned for everything to go smoothly her first day as it was “casual” Friday. This may have been her first mistake. Although she had all of her belongings together and was ready to start her new career, she did not appear to be a person to take seriously. Even though it was casual Friday, she should have dressed professionally to show her subordinates that she meant business and was not going to settle for the norm. By dressing casual on her