Coke vs Pepsi Market Share in Uttar Pradesh
INTRODUCTION OF SOFT DRINK
Soft drinks consist of flavor base, a sweetener and carbonated water. In general, terms non- alcoholic drinks are considered as soft drinks. This name soft drink was given by America as against hard drink, which is mainly alcoholic.
The major participants involve in the production and distribution of soft drinks are concentrated and syrup producers, bottles and retail channels. Concentrate producers manufacture basic soft drink flavors and sold them to bottles. Bottles purchase concentrate add carbonated water and sometimes sweetener. Bottle or can the soft drink, ads deliver it to customer accounts. Retail channels refer to business location that sells or serve our product directly to consumers.
In U.S.A Soft, drinks had existed since the early 1800s, when many U.S. druggists had concocted blends to fruit syrup and carbonated soda water that they sold at their soda fountains. In India, the history of soft drinks might have been started in history to treat kings. In old days, the persons used to offer lassi or jaggary with water. Kings or wealthy persons usually offer madira, grape juice etc. Now all the things had been changed into soft drinks, tea, coffee, etc. that is why water, tea, coffee and nimbu pani are considered as the main competitors of soft drinks etc.
Soft drinks are not product, which a person’s plant to buy before had but it is an impulse purchase thus lot of sales, depends upon the strength of merchandising, point of sales. SOFT DRINK MARKET IN INDIA
In India, cold drink market is growing exuberantly day-by-day and coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke, Pepsi and cad buries. Out of these three, two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market
Soft drinks consist of flavor base, a sweetener and carbonated water. In general, terms non- alcoholic drinks are considered as soft drinks. This name soft drink was given by America as against hard drink, which is mainly alcoholic.
The major participants involve in the production and distribution of soft drinks are concentrated and syrup producers, bottles and retail channels. Concentrate producers manufacture basic soft drink flavors and sold them to bottles. Bottles purchase concentrate add carbonated water and sometimes sweetener. Bottle or can the soft drink, ads deliver it to customer accounts. Retail channels refer to business location that sells or serve our product directly to consumers.
In U.S.A Soft, drinks had existed since the early 1800s, when many U.S. druggists had concocted blends to fruit syrup and carbonated soda water that they sold at their soda fountains. In India, the history of soft drinks might have been started in history to treat kings. In old days, the persons used to offer lassi or jaggary with water. Kings or wealthy persons usually offer madira, grape juice etc. Now all the things had been changed into soft drinks, tea, coffee, etc. that is why water, tea, coffee and nimbu pani are considered as the main competitors of soft drinks etc.
Soft drinks are not product, which a person’s plant to buy before had but it is an impulse purchase thus lot of sales, depends upon the strength of merchandising, point of sales. SOFT DRINK MARKET IN INDIA
In India, cold drink market is growing exuberantly day-by-day and coming out as a most profitable business. All the activities of cold drink market are revolving around three major competitors i.e. coke, Pepsi and cad buries. Out of these three, two coke and Pepsi have a face-to-face competition with unequal brands. Cold drink market is flourishing rapidly with a total market of 3000 crores from which Rs 1800 crores market is snatched by cola flavor and market