Coca Cola Company

Powerful Essays
Topics:
Coca Cola Co.

Soft drink companies around the world compete for the public’s interest in their beverages. These companies spend million s of dollars a year promoting, advertising and creating new and better products. In my opinion the company that stands out from all the soft drink competitors is The Coca-Cola Company.

Company Description:

Doctor John Premberton, a pharmacist in Atlanta, Georgia invented Coca Cola in May 1886. Pemberton invented the Cola product in a three legged brass kettle in his own backyard. The original name for the drink was “Pemberton’s French Wine Coca” used as a nerve tonic, stimulant and headache remedy. (Coca Cola History) At the time his product was sold by most, if not all of the city’s local drugstores for five cent’s at the fountain. Later that year a new Coca-Cola drink debuted still possessing the valuable tonic and nerve stimulate properties of the coca plant and cola nuts, yet it was sweetened with sugar instead of wine. The drink was advertised as a “delicious, exhilarating, refreshing and invigorating” soda-fountain beverage but also the ideal “temperance drink” Two years later Pemberton died, just five months after filing for incorporation for the first Coca-Cola Co. (Coca Cola History) By the late 1890s, Coca-Cola was one of America's most popular fountain drinks. With another Atlanta pharmacist, Asa Griggs Candler, at the helm, the Coca-Cola Company increased syrup sales by over 4000% between 1890 and 1900. As for today, Coca-Cola Enterprises is the world's largest marketer, producer, and distributor of products of The Coca-Cola Company. The brands of The Coca Cola Company represent many of the most popular beverage brands in the world today. Coca Cola Inc The Company distributed 2 billion physical cases about 42 billion cans and bottles in 2004. (Coca Cola History) These sales represented around 21 percent of The Coca-Cola Company’s volume worldwide for that year. The company operates in nearly 46 states

You May Also Find These Documents Helpful

  • Best Essays

    The Coca-Cola Company

    • 1325 Words
    • 6 Pages

    The Coca-Cola Company is the world leading beverage organization in manufacturing industry with a history of 126 years, operating in more than 200 countries worldwide. Coca-Cola is the world’s most valuable brand in which the company features 15 billion dollars brands that includes Diet Coke, Coca-Cola Zero, Sprite, Fanta, Minute Maid and others (The Coca-Cola Company, 2006-2012). The company is not a single entity as the organizational operations required cooperation with almost 300 bottling partners…

    • 1325 Words
    • 6 Pages
    Best Essays
  • Powerful Essays

    The Coca Cola Company

    • 1866 Words
    • 8 Pages

    THE COCA COLA COMPANY By: Rachelle L Goude May 27, 2006 Summary of the History of Coca Cola On May 8, 1886, Dr. John S Pemberton, a pharmacist in Atlanta, Georgia, USA mixed the syrup that became ‘Coca-Cola '. His friend and bookkeeper, Frank M. Robinson, thinking that the two C 's would ‘look well in advertising ', suggested the name ‘Coca-Cola '. He wrote the words in his now familiar Spenserian script, and the world 's most recognized trademark was born. Selling his creation from Jacob…

    • 1866 Words
    • 8 Pages
    Powerful Essays
  • Powerful Essays

    COCA COLA COMPANY

    • 2115 Words
    • 7 Pages

    Coca-Cola Coca-Cola’s profile Coca-Cola started its business in 1886 as a local soda producer in Atlanta, Georgia (US) selling about nine beverages per day. By the 1920s, the company had begun expanding internationally, selling its products first in the Caribbean and Canadian markets and then moving in consecutive decades to Asia, Europe, South America and the Soviet Union. By the end of the 20th century, the company was selling its products in almost every country in the world. In 2005 it became…

    • 2115 Words
    • 7 Pages
    Powerful Essays
  • Good Essays

    Coca Cola Company

    • 13553 Words
    • 55 Pages

    ...............................................................17 Contents...................................................…………………………………………...…26 Implementation of Safari Strategy in Coca Cola Company….......................................26 Output from Safari Strategy’s Implementation to Coca Cola Company.......................39 Conclusion......................................................................................................................45 Curiculum Vitae.............…

    • 13553 Words
    • 55 Pages
    Good Essays
  • Powerful Essays

    Coca Cola Company

    • 1057 Words
    • 5 Pages

    Coca Cola Company is one of the biggest global manufacturer, marketer, and distributor of non alcoholic beverages. The company sells concentrates and syrups to authorized canning and bottling operators. Coca Cola company products include sparkling, juices, beverages, and bottled water. Around 75% of the coca cola revenue is international, and 53% are concentrate and syrup sales of Coke brands. Coca cola markets in world’s top five brands Coke, Diet Coke, Sprite, and Fanta. Coca-Cola is the most…

    • 1057 Words
    • 5 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola Company

    • 1619 Words
    • 7 Pages

    Assignment 3 The Coca Cola Company is a global business that operates on a local scale, in every community where the company do business. There able to create a global reach with local focus because of the strength of Coca Cola System which comprises company and more than 250 bottling partners. The Coca Cola is not a single entity from legal or managerial perspective and the company does not own or control all of our bottling partners, while many view the company as simply Coca Cola the system operates…

    • 1619 Words
    • 7 Pages
    Powerful Essays
  • Powerful Essays

    Coca Cola Company

    • 1725 Words
    • 6 Pages

    Table of Contents Executive Summary 2 Introduction to Coca-Cola 3 Mission, Vision and Goals 4 Management Functions 5 Stakeholders 9 Conclusion 10 References 11 Executive Summary This report was created for the sole purpose of further understanding the Coca-Cola Company business management. The report contains a brief introduction of the Coca-Cola Company and a detailed view of the company management. It outlines how this public listed company plan, organize, lead and control their work force into…

    • 1725 Words
    • 6 Pages
    Powerful Essays
  • Good Essays

    Coca-Cola Company

    • 889 Words
    • 4 Pages

    Why do you think Coca-Cola has had one ethical issue to resolve after another over the last decade or so? There is not single crisis situation for Coca-cola over last decade . The organization has been questioned in different areas of its operations from product to the relationship with workers . It has been facing allegations of misconduct and its questionable behaviour. Contaminated Product This is one of the most serious and frequent problem of Coca Cola products . In the case it…

    • 889 Words
    • 4 Pages
    Good Essays
  • Satisfactory Essays

    Coca-Cola Company

    • 453 Words
    • 2 Pages

    COCA-COLA COMPANY: • Coke was first created in Atlanta. It is an American Multinational, offering 500 brands in 200 countries with over 3500 products worldwide. • Coke’s slogan: OPEN HAPPINESS It represents the power of optimism and positive thinking. It is “happiness in a bottle”, it connects people and it brings out the best in the human spirit. • MUSEUM: Coca-Cola is the only brand in the world to have an entire museum that showcases its history, current reality and future possibility. The…

    • 453 Words
    • 2 Pages
    Satisfactory Essays
  • Satisfactory Essays

    The Coca-cola Company

    • 417 Words
    • 2 Pages

    Azam Nunn Khan July 29,2013 MGMT 311 Homework #3 Page 283 Applying the concepts #2 Coca-Cola has sustained success in the maturity stage of the product life cycle for many years. Visit Coca-Cola's web site (www.coca-colacompany.com/topics/heritage) and discuss how Coca-Cola has evolved over the years. Identify ways that Coca-Cola can continue to evolve to meet changing consumer needs and wants. Coca-Cola’s ability to sustain success for many years in the maturity stage of the product life…

    • 417 Words
    • 2 Pages
    Satisfactory Essays