Coca-Cola Swot and pest analysis

Topics: PEST analysis, Marketing, Strategic management Pages: 3 (1048 words) Published: December 11, 2013
Coca-Cola SWOT and PEST Analysis
In today’s society, there are many different firms that make up the business world. One company in particular that is of interest to me is Coca-Cola. Coca-Cola is a global business that operates on a local sale in every community that is does business in. In order to fully understand the specifics of this company, one must conduct a thorough analysis of the company by using the SWOT and PEST methods. To begin with, the first part of the SWOT analysis includes the strengths and weaknesses of the company. The first strength of this company is that is it geographically diverse. This basically means that the company is spread across a wide variety of regions of the world. This helps to protect the company from shocks in any one part of the business. Another thing to consider is that different places in the world have different characteristics which give the company a lower risk of loss. Another strength that this company has is that it has loyal customers that keep coming back to buy their product. They have a great reputation and coke products are a great source of supply for many events around the world. On the other hand, the company does have some weaknesses that need to be considered such as the amount of concentration that they put on their products. Coca-Cola is a multi-billion corporation and makes accumulates large amounts of revenue each year but the problem is that they are solely focused on the few products that they make and receives revenue from only those one or two products. They could be even more successful if they expanded their production. Moving on, the next segment of the SWOT analysis consists of the company’s opportunities and threats. Coca-Cola along with many other firms have many new opportunities to become a better corporation that they still have yet to realize. One opportunity that Coca-Cola has is to expand its company more than it already is. Expanding to more regions of the world will...
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