American Express Matrix Analysis
American Express Matrix Analysis
Business Policy – BUS 490
May, 23rd 2012
SWOT Matrix 1. SWOT matrix is an approach that is used to evaluate the strengths, weaknesses, opportunities as well as the threats that are associated with all the activities of the organization. An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. More so they will be at a position of identifying their competitors with whom they operate same businesses so as to ensure they remain competitive in the market. When evaluating the strength of an organization, organizations such as American Express should ensure that all the strengths of that organization are listed and more so it should ensure that all the profitable projects are well funded so as to ensure the set goals are achieved which will ensure profitability of the organization (Sharp, 2007). The organization should ensure all the strengths are well managed to ensure that other organizations do not get information on the management of the organization in a, way that they may get to manufacture same products that may confuse their customers for the original product.
On the other hand, American Express should identify its weaknesses to ensure they solve their weaknesses in time before competitors realize it. This will ensure that the competitors do not get to take advantage of the weaknesses of the company to take their customers. The information of the organization should remain private and confidential to only the management of the organization to ensure there is no disclosure of information to other competitors. The management should also ensure the weaknesses are identified in time before the organization starts making losses in its sales. Organizations such as American Express should also ensure they identify all the opportunities that that they may venture in, to ensure expansion of the business. For instance, it may seek to establish new business in different
Business Policy – BUS 490
May, 23rd 2012
SWOT Matrix 1. SWOT matrix is an approach that is used to evaluate the strengths, weaknesses, opportunities as well as the threats that are associated with all the activities of the organization. An organization should conduct a SWOT analysis strategy with an aim of ensuring that it meets all its set goals. More so they will be at a position of identifying their competitors with whom they operate same businesses so as to ensure they remain competitive in the market. When evaluating the strength of an organization, organizations such as American Express should ensure that all the strengths of that organization are listed and more so it should ensure that all the profitable projects are well funded so as to ensure the set goals are achieved which will ensure profitability of the organization (Sharp, 2007). The organization should ensure all the strengths are well managed to ensure that other organizations do not get information on the management of the organization in a, way that they may get to manufacture same products that may confuse their customers for the original product.
On the other hand, American Express should identify its weaknesses to ensure they solve their weaknesses in time before competitors realize it. This will ensure that the competitors do not get to take advantage of the weaknesses of the company to take their customers. The information of the organization should remain private and confidential to only the management of the organization to ensure there is no disclosure of information to other competitors. The management should also ensure the weaknesses are identified in time before the organization starts making losses in its sales. Organizations such as American Express should also ensure they identify all the opportunities that that they may venture in, to ensure expansion of the business. For instance, it may seek to establish new business in different
References: Fred, R.D. (2011). Strategic Management Concepts and Cases (13th Ed). London: Prentice Hall. Sharp, J.A. (2007). Evaluating the effect of sourcing decisions on e-commerce process operations risk. European Journal of Operational Research, 180 (2), 815-833. Zeithaml, V.A., Bitner, M.J. and Gremler, D.D. (2008). Services Marketing. McGraw Hill: Higher Education.