Coca-Cola Company Vs. Seaver Of Grove Press Inc.

The correspondence of letters between Herbert of the Coca-Cola Company and Seaver of Grove Press Inc. serve to establish which company has the precedent to use the slogan “It’s the Real Thing.” Through satire and irony, Seaver undoubtedly offers the more persuasive case.
Herbert appeals to his sense of logos to persuade Seaver to refrain from using the slogan by offering an accumulation of reasons to support his argument. Seaver’s initial tone is one of business sand politeness; upon further inspection, his scathing tone reveals itself by his rebuttal of each of Herbert’s arguments. “We are writing to ask you to stop…” Herbert directly states that his purpose in writing his letter is to persuade Grove Press from using Coca-Cola’s slogan. Seaver rebuts the letter by denying the confusion of the two products. By feigning seriousness about confusion through mockery of “mistaking a book… for a six-pack of Coca-Cola,” Seaver diminishes Herbert’s argument of confusion between the two products by successfully parodying Herbert’s intimidating tone.
“Games People Play… imitations… Games Children Play, Games Psychiatrists Play, Games Ministers Play.” By claiming that Grove Press has had more serious issues with copyright infringements due to “conscious imitations,” Seaver disregards Herbert’s attempt at a pathos appeal to hinder his true threatening tone. Not only does Seaver imply that his use of the slogan was an “unconscious imitation,” but his use of strong diction (“far more direct and deadly threat”) implies that Coca-Cola’s matter was far less serious than Grove Press’s previous problems. Seaver furthers his argument—“sentiments concerning the First Amendment”—by placing Herbert in a predicament that denying Grove Press’s right to use the slogan would eventually harm Coca-Cola’s rights as