Visual Rhetoric

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English 1101
Visual Rhetoric Essay

Coca-Cola: Introducing the AHH effect

The Coca-Cola companies' website portrays a plentiful amount of information and images to its visitors. It seems to have a very calm mood embedded into the site. The first thing you may notice when you open up the Coca-Cola website is the slideshow that takes up a third of the page. The first part of this slideshow shows a happy woman portrayed on an image and there is information saying that you can click on the image to view food recipes that involve the usage of Coca-Cola. The second slide of the slideshows is another image link that allows you to explore the world of AHH. The third slide is all about showing you how good balance in your life can feel and when you click on the image, it gives examples. The last slide shows soccer players who seem like they are basking in victory and the words on the slide are in the spanish language. On the other parts of the website there are other images and a video embedded into the site. There is another AHH image that is exactly like the one in the slide show and it is located right underneath the slide show. Beside this image is a commercial video that explains what the AHH effect is. To the right of this video is a facebook plugin embedded into the site that allows you to go to the Coca-Cola facebook and on the side of the plugin are tabs that also allow you to go to their twitter, youtube, and flickr sites. Underneath these three objects are more images of Coca-Cola and some of them are links that send you to other activities. The background of the whole website portrays a calm mood, as it is a light blue color with the image of clouds. The remaining parts of the website are the top and bottom. These parts consist of tabs that allow you to explore information and activities related to the product. At the top is Coca-Cola banner with two drop down menus embedded into it. These menus are called coke in the USA and change country. The

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