citybank NA
1. INTRODUCTION
1.1. ORIGIN OF THE REPORT
This report is a Research Report prepared as a requirement for “Business Research” course of MBA Program of the Department of Management Studies, University of Dhaka. The primary goal of research report is to provide an opportunity to implement theoretical knowledge and conceptions in real life situation. All the things are reflect the objectives of the topic.
Citibank N.A. is the number one foreign private bank in Bangladesh. In a relatively short period of time, it has become one of the industry's most powerful platforms for financial products and services. Citi Trade Services Unit is one of the large profit makers in Bangladesh during the Global Economic Crisis. In this report, we have focused on the level of customers’ satisfaction on its current Trade Operations.
As a requirement for the Course no. 503 of the MBA program we need to submit this report, which includes an overview of the organization and elaboration of a project. The study is conducted and prepared under the guidance of my honorable course instructor Dr. Shahid Uddin Ahmed.
1.2. TOPIC OF THE REPORT
The topic of the report is “The Insight of Customer Satisfaction Level on Trade Operation: Citibank, N.A. [Dhaka] Perspective.
1.3. PLATFORM OF THE REPORT
To analyze this topic we have chosen the “Trade Service Department of Citibank, N.A, Dhaka.” as a platform where we have done some analysis to fulfill the requirement of our research and to apply the theoretical knowledge in practical area.
1.4. OBJECTIVES OF THE REPORT
This report is aimed to study the customer attitude and brand preferences on trade operations of Citibank, N.A. and conduct an in-depth study to assess their satisfaction level. The other objectives are to give a brief view of the Citigroup, Citibank and its operations (particularly in Bangladesh) from the viewpoint of a neutral observer, to explore how Citi Trade service supports the export-import business
1.1. ORIGIN OF THE REPORT
This report is a Research Report prepared as a requirement for “Business Research” course of MBA Program of the Department of Management Studies, University of Dhaka. The primary goal of research report is to provide an opportunity to implement theoretical knowledge and conceptions in real life situation. All the things are reflect the objectives of the topic.
Citibank N.A. is the number one foreign private bank in Bangladesh. In a relatively short period of time, it has become one of the industry's most powerful platforms for financial products and services. Citi Trade Services Unit is one of the large profit makers in Bangladesh during the Global Economic Crisis. In this report, we have focused on the level of customers’ satisfaction on its current Trade Operations.
As a requirement for the Course no. 503 of the MBA program we need to submit this report, which includes an overview of the organization and elaboration of a project. The study is conducted and prepared under the guidance of my honorable course instructor Dr. Shahid Uddin Ahmed.
1.2. TOPIC OF THE REPORT
The topic of the report is “The Insight of Customer Satisfaction Level on Trade Operation: Citibank, N.A. [Dhaka] Perspective.
1.3. PLATFORM OF THE REPORT
To analyze this topic we have chosen the “Trade Service Department of Citibank, N.A, Dhaka.” as a platform where we have done some analysis to fulfill the requirement of our research and to apply the theoretical knowledge in practical area.
1.4. OBJECTIVES OF THE REPORT
This report is aimed to study the customer attitude and brand preferences on trade operations of Citibank, N.A. and conduct an in-depth study to assess their satisfaction level. The other objectives are to give a brief view of the Citigroup, Citibank and its operations (particularly in Bangladesh) from the viewpoint of a neutral observer, to explore how Citi Trade service supports the export-import business